Uliana Koinichenko
Copywriter
Title Life-saving app
BriefCOMMUNICATION DECISIONS:We visited places inaccessible to men: women's restrooms in malls and gas stations, offices of gynecologists and mammologists, hair removal salons, gyms, coffee shops, sex shops, women's clothing stores, and, of course, influencers of thoughts and hearts.From the inscriptions on the mirrors of the Integral gym that motivate and refer to the app, to the stickers calling for safety on post-workout crispy apples. From the creation of a dessert that is distributed for free to women who visit the Kyiv confectionery Namelaka to the posters in the restrooms of «Ukrzaliznytsia» at Ukrainian railway stations. And to a product card that talks about a ~~free~~ priceless product — safety — that was added to the women's brand's website. For each brand, we created a unique way of communication and many personalized designs: stickers, postcards, posters, bookmarks, etc.
Campaign Life-saving app
Advertiser UNFPA
Brand UNFPA Mobile app

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