Mouhab Khalil Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I am always fascinated by advertising work. Having the opportunity to not only witness great work but also judge it is a fantastic opportunity for me.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I believe it's a very effective approach, as it ensures a broad spectrum of perspectives. This allows for a more holistic assessment of the work.
What do you think of the idea of free entry until the shortlist stage?
It’s a great idea, as many times fees can become a barrier to submissions, with this initiative you can give younger creatives and boutique agencies the opportunity to submit before any “investment” from their end.
How would you define the perfect PHNX Awards winner?
The winner of the PHNX Awards should be defined as a creative mind whose work not only showcases exceptional creativity but also demonstrates effectiveness for both the target audience and the business.
What is having the biggest impact on creative trends at the moment?
Ai. Ai. Ai.
Who would you nominate as your two or three “creatives of the year”?
Maged nassar
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