Felix Freese Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Creative campaign have an impact for fundraising campaigns. We see it in our fundraising results. We have started to enter our cases at awards with zero or no fees. We did win some. The internal feedback was to push it further. The participation increases our brand awareness, it is much appreciatete by our media partners (result is more freespace) and it strengthens the acceptance for brand marketing in our organisation.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is more democratic and demographic. It will help to focus more on the work. It means less preferences for certain countries or networks. On the other hand it could have an impact on the creative work. Entering copycats might be easier.
What do you think of the idea of free entry until the shortlist stage?
It helps a lot for all the agencies and companies who cannot afford festivals like Cannes Lions or ADC. All the categories make the investment of the award circus too expensive.
How would you define the perfect PHNX Awards winner?
Like in life, it is all about the purpose. The idea with the strongest purpose and impact should win.
What is having the biggest impact on creative trends at the moment?
It is all about being authentic. AI makes it easy to fake reality.
Who would you nominate as your two or three “creatives of the year”?
The creatives of the year 2023 should be "ChatGPT" and "Midjourney". They have changed the whole industry.
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