Freelance CD/Lecturer Advertising
at
Apple/ University of Florida
Gainesville, United States
Mariano German-Coley Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Opportunity to see great ideas around the globe.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it’s a smart move to ensure fairness and demonstrate that an award-winning idea is successful for a real reason. These days ideas need to be more creative than ever, but they also have to align with a creative strategy.
What do you think of the idea of free entry until the shortlist stage?
I think it will give small agencies who have great ideas the chance to participate in a big festival.
How would you define the perfect PHNX Awards winner?
The mix between creativity, strategy and results.
What is having the biggest impact on creative trends at the moment?
Artificial Intelligence. Everybody is looking for what to do with it.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos, John Forero.
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