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Title | Sleepers: Man |
Brief | In the highly competitive premium headphone category, the most demanding wireless headphone users obsess over long battery-life.Sennheiser is loved for its innovative personal audio products, but not very known for its wireless headphones. We want to show consumers that the new Sennheiser MOMENTUM 4 Wireless comes equipped with way more battery life than any other wireless headphone in its class: an astounding 60 hours of non-stop play, from a single full charge. One could wonder if this is not too much battery life. To convey this, we show a relatable user moment; a commute after an exhausting long work day. Our protagonist is sound asleep. But the music is still playing on the Sennheiser MOMENTUM 4 Wireless, even though our users’ own ‘batteries’ are already empty. Proving that our battery-life not just out classes the competition, but even outlasts the consumer. |
Agency | Ogilvy Amsterdam |
Campaign | Sleepers |
Advertiser | SENNHEISER |
Brand | Sennheiser |
Date of First Broadcast/Publication | Subscribers Only |
Product | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Length | |
Executive Creative Director | D...o L...on Subscribers Only |
Creative Director | F..e B....la Subscribers Only |
Chief Creative Officer | T...a Buy......nay Subscribers Only |
Art Director | V...or F...as Subscribers Only |
Copywriter | He....ue L....da Subscribers Only |
MOTION DESIGN | A..x K...y Subscribers Only |
Producer | K...n .e Sc....er Subscribers Only |
Producer | S...h T...s Subscribers Only |
Production Company | ..A S...IO Subscribers Only |
Photographer Assistant | Lou.......ippe Be....in Subscribers Only |
Account Director | P...a D...an Subscribers Only |
Account Manager | R...el Br.....te Subscribers Only |
Director | ..f B..s Subscribers Only |
Photographer | ..f B..s Subscribers Only |