Marlon Koster Interview(s)

It's important to foster a place where creativity is inclusive, accessible to the industry and makes everyone part of the table. Without excluding any, making sure creatives from around the globe become part of conversation. Which helps people to grow faster, build a network and challenge their current vision and ideas that expands beyond one's personal career. Allowing to shine a light on the course of the industry and which roads to take.

It begins with a good old chat.

There was a moment in ad history when BBDO put together a Copywriter and an Art Director inside one room in the 50's. The rest is history. We should always be able to look beyond the wall of tradition and heritage, that's a power. I see benefits.

I think its a wonderful idea. And meets the current ad climate.

Hard to say. And maybe personal.
But when thinking about all the gamechanging work that is playing in my head, it could be about work that allows an entire industry change its course. Inspire offices around the world and make users to switch of their ad blockers just to get a glimpse of it.

In any category work that breaks, inspires and makes people feel something. Compared to ads that just behave like one.

I think due to the arrival of A.I., we are confronted with our very own existance and the meaning of our own lives in general. As a result I think we'd see more work that is personal, human and about our place in the work seen from a personal perspective, and how this is tied to the broader view/impact.

At the same time humor will make a comeback, everyone is looking forward to the clouds passing.
Advertising can and should take a lead in it.

The how will be with the tools we have today.

Vincent Teffene
Antonin Jacquot
Ricardo Wolff