Pedja Simic Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Being on the jury provides an invaluable chance to witness the pulse of creativity firsthand, which is not only inspiring but also essential for staying ahead in the landscape of creative industries.
Also, being part of the jury enables us to connect and collaborate with like-minded professionals and thought leaders. The exchange of perspectives and insights not only enriches our own understanding but also cultivates a sense of camaraderie and collective growth within the creative community.
And joining the PHNX jury is more than just a responsibility; it's a privilege—a chance to give back to the industry that has given us so much, and to play a role in shaping its future trajectory.
Also, being part of the jury enables us to connect and collaborate with like-minded professionals and thought leaders. The exchange of perspectives and insights not only enriches our own understanding but also cultivates a sense of camaraderie and collective growth within the creative community.
And joining the PHNX jury is more than just a responsibility; it's a privilege—a chance to give back to the industry that has given us so much, and to play a role in shaping its future trajectory.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I believe your hybrid jury is a brilliant concept that brings diverse perspectives to the table. Including creatives, strategists, clients, and industry professionals ensures a well-rounded evaluation process that considers both artistic merit and strategic impact. This holistic approach fosters innovation, encourages collaboration, and ultimately raises the bar for excellence within the industry.
What do you think of the idea of free entry until the shortlist stage?
Offering free entry until the shortlist stage is a commendable approach that fosters inclusivity and encourages participation from a wide range of creators.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner shows a seamless fusion of creativity, innovation, resonance, and collective impact, serving as a bonfire of inspiration for the industry.
What is having the biggest impact on creative trends at the moment?
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Who would you nominate as your two or three “creatives of the year”?
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