Title The Big Shake Up (board)
Brief Most donations are collected immediately after a humanitarian disaster. However, as soon as media interest fades, donations also decline. Long-term commitment therefore becomes a real challenge for relief coalitions such as
Agency
Havas Germany
Campaign
The Big Shake Up
Advertiser
Aktion Deutschland Hilft
Brand
Aktion Deutschland Hilft
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Date of First Broadcast/Publication
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Media Type
Case Study
Length 115 seconds
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