| Title | Turn the page |
| Brief | Every year, Youth Mental Health Norway publishes the Status Young report, which details the mental health status of young people in Norway.In order to raise awareness among parents and the general public, we needed to draw attention to the findings in the report.We collaborated with Norway’s biggest newspaper, VG, and used the page numbers in their weekend magazine to hightlight the grim statistics, in order to hopefully turn the page.The initiative was published after a final approval from Gard Steiro, the Editor-in-Chief at VG. The issue was released on June 22., just before the summer holidays – a time when it is documented that many young people are facing loneliness. |
| Agency |
WAL
|
| Campaign |
Turn the page
|
| Advertiser |
Mental Health Youth Norway
|
| Brand |
Mental Health Youth Norway
|
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