Andrea Avila Interview(s)

Being a jury member for the PHNX Awards is a great chance to connect with fresh ideas and new perspectives. As a female creative from Ecuador, I bring a diverse viewpoint to advertising, highlighting campaigns that use meaningful insights to make a positive impact on the world.

The best ideas combine powerful insights with technology to make a real difference. These are the ones that should stand out and get brands excited to invest in them.

Proudly, I have to say that Latin America is shining when it comes to ideas, campaigns, and awards. Our creatives are working tirelessly to produce outstanding ideas, often with limited budgets—something that makes our work truly unique and incredibly creative. As a result, more brands are choosing countries like Colombia, Mexico, and Ecuador to develop their award-winning campaigns.

Creatives are shifting away from perfection and embracing authenticity. Brands are showcasing their values to stand out, adding a human touch that resonates with audiences—even transforming mistakes into creative opportunities.

I believe it’s essential for creatives to connect with their purpose before a campaign can truly resonate with an audience. When you create things you love, that inspire you, and align with what you stand for, success follows naturally. Audiences are attracted to ideas fueled by passion and authenticity.

I believe Liz Taylor, as the Global Chief Creative Officer of Ogilvy, is a great role model. As women, we face many obstacles in becoming leaders in the advertising industry, and I think she has paved the way, creating opportunities for many female creatives.