Karla Noblecilla

Karla Noblecilla

Directora de Arte at Ariadna Communications Group
Quito, Ecuador

About me

Since 2018, I have dedicated my career to the advertising industry, specializing in branding, animation, digital and print arts, and typography management. Throughout my journey, I have had the privilege of working with over 41 brands, including renowned automotive accounts such as Volkswagen and Suzuki, as well as consumer goods and retail brands. Currently, i work as the Art Director for the regional account of Continental Tires, covering key markets like Brazil, Mexico, Colombia, and Ecuador.

My diverse experience and strategic approach have been instrumental in developing creative and impactful campaigns across various sectors and markets.

Beyond my professional career, I am a devoted pet lover and entrepreneur. I run a pet treat business, Pets Are Family, where I create healthy and delicious treats for dogs. This venture allows me to combine my creativity with my passion for animals, ensuring that pets receive nutritious and high-quality snacks. My love for pets and design continuously inspires my work, enriching both my professional and personal endeavors.

Follow part of my work at: www.behance.net

Languages
  • Spanish - Native
  • English - Pro

Positions

Art Director
Ariadna Communications Group
Ecuador
January 2023 - Present (2 years 1 month)
Led creative direction for multi-channel campaigns, including digital, print, and BTL, across Brazil, Mexico, Colombia, and Ecuador.
Developed high-quality visual assets and branding materials, ensuring alignment across all regional markets.
Designed and animated motion graphics to enhance brand storytelling and audience engagement.
Created email marketing designs and digital communication materials to optimize customer interactions.
Managed a team of designers while collaborating with marketing strategists to develop effective and innovative campaigns.
Developed email marketing designs and digital communication materials, ensuring consistency with brand identity and audience engagement.
Senior Graphic Designer & Animator
Paradais DDB, Quito
Ecuador
2021 - 2023 (2 years)
Designed and animated content for social media, TV commercials, and digital platforms.
Developed branding materials and advertising assets for major automotive brands.
Implemented typography and motion design principles to elevate visual identity.
Crafted mailings campings and digital assets, ensuring seamless brand messaging and an engaging user experience.
Graphic Designer & Animator
Walker Brand Servicios de Marketing
Ecuador
2019 - 2021 (2 years)
Creativity, strategies and design for social media and digital brands: landing page and design, conceptualization of advertising campaings, graphic assets and animations.
Graphic Designer
Don Alfaro S.A
Ecuador
2017 - 2019 (2 years)
Created compelling digital and print contect for over 17 brands in different industries
Specialized in branding packaging
Worked closely with cross-functional teams to deliver innovative creative solutions

Education

Ingeniería en Diseño Gráfico Publicitario

August 2013 - February 2019 (5 years 6 months)
I developed a strong foundation in visual communication, branding, typography, animation, and advertising. My education provided me with the technical and conceptual skills necessary to craft compelling creative solutions, combining strategic thinking with aesthetic excellence. Throughout my studies, I gained expertise in digital and print media, learning to translate ideas into powerful visual narratives. I also specialized in art direction and motion design, equipping me with a keen eye for storytelling and innovation—essential qualities for evaluating outstanding creative work. My academic background, combined with my professional experience in advertising and branding, allows me to assess creativity not only from an artistic perspective but also through the lens of market impact, originality, and execution.

Other professional activities

PHNX 2025

Awards Jury Member

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