Screwfix - "Screwfix - 'Click & Collect'"

The campaign titled 'Click & Collect' ran across TV, VOD, radio, press, social, YouTube, and display. It was published in the United Kingdom in April 2024 for the brand Screwfix, created by the ad agency Five by Five. Set once again to the tune of Matthew Wilder’s ‘80s ear-worm, ‘Break My Stride’, the TVC highlights how much quicker and easier click and collect is for customers when they check-in on the app at the point of collection, alerting Screwfix staff to their arrival and enabling them to prepare their order.

This is dramatised through tradespeople dancing on their way to the store to pick up supplies, even passing popular influencer Spudman on the way - a nod to the content currently going live across both Spudman and Screwfix’s social account

As the Editorial Producer, I managed the schedule and budget, coordinated editor notes and versions, communicated with post teams for grading and online, and liaised with production and the agency on timelines and resource management effectively.

Screwfix

Marketing Director - Jack Wallace
Director of Marcoms - Simon O’Mahony
Senior Marketing Manager - Samantha Wroe
Marketing Manager - Natalie Collings
Marketing Assistant - Olivia Martinez
Marketing Assistant - Samuel Henderson

AGENCY

Creative Agency - Five by Five

Executive Creative Director - David Prideaux
Creative Director - Laurence Quinn
Strategy Director - Emmeline Kite
Managing Director - Annabel Mackie
Business Director - Alex Walker-Sage
Account Director - Emma Harvey
Agency Producers - Ramon Ricard / Ryan Williams / Chinasa Chukwu / Morgan Meyer
Motion Graphics Designer - Adhika Patterson

PRODUCTION

Production Company - Outsider

Director - J Marlow
Producer - Steve Elgar
Managing Director - Richard Packer

POST-PRODUCTION

Offline - Whitehouse Post

Editor - Michele Difrancesco
Producer - Henry Williams

Online - Creative Outpost

Flame - Tim Davies
Grade - Mark Horrobin
Audio - Tom Lane
Producer - George Blomiley and Andy Salem