Daniel Cariqueo Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
It’s always inspiring to be in spaces that celebrate creativity. I hope to bring a fresh perspective, always looking for originality and relevance.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
I believe advertising today is a powerful cultural force, so any idea that makes a meaningful cultural impact should be worthy of recognition.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
While the U.S. and Europe have always led the way, I’m always proud of what Latin America is doing on a regional level. A great proof of that is that in every leading market, there’s always a Latin American making a big impact.
What trends or cultural shifts do you think will define the most impactful creative work this year?
I think sustainability and social responsibility will continue to define the most impactful work this year, just like in previous years. However, within the tech space, AI-driven creativity will become even more prominent, shaping how brands connect with audiences in innovative ways.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
My advice would be not to forget that, at the end of the day, we’re cultural agents shaping our environment. It’s our job to make sure that impact is positive and meaningful.
Which creative minds are inspiring you the most right now?
The creative minds that have inspired me the most are the ones I’ve had the privilege of working with throughout my career. I’m grateful to have been part of their teams over these 11 years, as each of them has brought something unique and valuable to my creative process.
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