Cristina Reina

Cristina Reina holds the role of EVP, Global Executive Creative Director, and Head of Art at McCann North America, boasting over a decade of experience in crafting award-winning campaigns and guiding creative teams across diverse projects and platforms.

Cristina's unwavering passion for art direction and meticulous craftsmanship has played a pivotal role in elevating the quality of work across all her endeavors. She has been a driving force in spearheading new business initiatives at various agencies, contributing to the successful acquisition of accounts such as Kroger for DDB NY, BBVA's global account for DDB Madrid, and, more recently, the Smirnoff global business for McCann New York.

Over the course of her career, Cristina has lent her creative expertise to an impressive roster of brands including Heineken, BBVA, Movistar, Volkswagen, Pure Leaf, State Farm, MillerCoors, Kroger, Play-Doh, Tribeca Film Festival, Skittles, HomeGoods, Verizon, Microsoft, and, most recently, MGM and Smirnoff.

Cristina's artistic vision shines through in every project she undertakes, consistently striving to deliver memorable and groundbreaking campaigns. Her exceptional work has garnered recognition from esteemed advertising festivals including Cannes, Epica Awards,The One Show, D&AD, Clios, London International Awards, Andys, ADC, among others.