2012 Golden Award of Montreux Award Winners

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Creative Use of Media
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2012 Golden Award of Montreux - Gold - Best Use of Digital
Creative Use of Media

Touch the Rainbow

AGENCY: BBDO Worldwide
BRAND: Skittles
CATEGORY: Best Use of Digital
AWARD: Gold
ADVERTISER: Mars, Inc.

2012 Golden Award of Montreux - Gold Medal - Best Use of Ambient Media
Creative Use of Media

Trojan Shirt (Board)

AGENCY: Grabarz & Partner
BRAND: Exit
CATEGORY: Best Use of Ambient Media
AWARD: Gold Medal
ADVERTISER: EXIT

2012 Golden Award of Montreux - Gold - Best Use of Television/Cinema
Creative Use of Media

Fiat 500 Cinema Challenge (Film)

AGENCY: Leo Burnett Germany
BRAND: Fiat 500
CATEGORY: Best Use of Television/Cinema
AWARD: Gold
ADVERTISER: Fiat

2012 Golden Award of Montreux - Gold - Best Use of Television/Cinema
Creative Use of Media

Fiat 500 Cinema Challenge (Board)

AGENCY: Leo Burnett Germany
BRAND: Fiat 500
CATEGORY: Best Use of Television/Cinema
AWARD: Gold
ADVERTISER: Fiat

2012 Golden Award of Montreux - Gold Medal - Best Use of Ambient Media
Creative Use of Media

The Trojan Shirt

AGENCY: Grabarz & Partner
BRAND: EXIT-Deutschland
CATEGORY: Best Use of Ambient Media
AWARD: Gold Medal
ADVERTISER: EXIT

2012 Golden Award of Montreux - Gold - Best Use of Print Media
Creative Use of Media

The Solar Annual Report

AGENCY: Serviceplan Group
BRAND: Verband Austria Solar
CATEGORY: Best Use of Print Media
AWARD: Gold
ADVERTISER: Verband Austria Solar

2012 Golden Award of Montreux - Gold - Best Use of Mixed Media
Creative Use of Media

CNN Ecosphere (film)

AGENCY: HeimatTBWA\
BRAND: CNN International
CATEGORY: Best Use of Mixed Media
AWARD: Gold
ADVERTISER: Cable News Network

2012 Golden Award of Montreux - Gold - Best Use of Standard Outdoor
Creative Use of Media

Bus Shelters

AGENCY: Havas Paris
BRAND: Carte Musique
CATEGORY: Best Use of Standard Outdoor
AWARD: Gold
ADVERTISER: Ministère de la Culture et de la Communication

2012 Golden Award of Montreux - Gold - Best Use of Ambient Media
Creative Use of Media

Sponsor the White House

AGENCY: Havas Sydney
BRAND: Vanish Napisan Crystal White
CATEGORY: Best Use of Ambient Media
AWARD: Gold
ADVERTISER: Reckitt Benckiser Inc.

2012 Golden Award of Montreux - Gold - Best Use of Mixed Media
Creative Use of Media

The Art of Shaving

AGENCY: BBDO New York
BRAND: Gillette
CATEGORY: Best Use of Mixed Media
AWARD: Gold
ADVERTISER: Procter & Gamble

2012 Golden Award of Montreux - Gold - Best Use of Social Media
Creative Use of Media

Up All Night Fan Montage

AGENCY: BBDO New York
BRAND: AT&T
CATEGORY: Best Use of Social Media
AWARD: Gold
ADVERTISER: AT&T

2012 Golden Award of Montreux - Gold - Best Use of Television/Cinema
Creative Use of Media

Sound

AGENCY: Havas Village Zürich
BRAND: Zurich Chamber Orchestra
CATEGORY: Best Use of Television/Cinema
AWARD: Gold
ADVERTISER: Zürcher Kammerorchester

2012 Golden Award of Montreux - Gold - Best Use of Ambient
Creative Use of Media

Citroën Nordic Sweater

AGENCY: Havas Amsterdam
BRAND: Citroën Wintercheck
CATEGORY: Best Use of Ambient
AWARD: Gold
ADVERTISER: Citroën