2017 Golden Award of Montreux Award Winners

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2017 Golden Award of Montreux - Gold Medal - Corporate / B To B Events
Events

The Next 100 Years

AGENCY: Interone Worldwide
BRAND: BMW
CATEGORY: Corporate / B To B Events
AWARD: Gold Medal
ADVERTISER: BMW

2017 Golden Award of Montreux - Gold Medal - Beverages
Television-Cinema

Evian Baby Bay

AGENCY: BETC Paris
BRAND: Evian
CATEGORY: Beverages
AWARD: Gold Medal
ADVERTISER: Danone

2017 Golden Award of Montreux - Gold Medal - Non Profit / Public Interest
Digital / Interactive

Bandenbingo - Rink Bingo

AGENCY: FCB Zurich
BRAND: Hockey Club Davos
CATEGORY: Non Profit / Public Interest
AWARD: Gold Medal
ADVERTISER: Hockey Club Davos

2017 Golden Award of Montreux - Gold Medal - Travel & Tourism / Utilities
Direct Marketing

Cinema to Go by Air France

AGENCY: BETC Paris
BRAND: Air France
CATEGORY: Travel & Tourism / Utilities
AWARD: Gold Medal
ADVERTISER: Air France

2017 Golden Award of Montreux - Gold Medal - Automotive
Television-Cinema

VW Golf GTI Fast Film - Slow Motion

AGENCY: DDB Argentina
BRAND: Golf GTI
CATEGORY: Automotive
AWARD: Gold Medal
ADVERTISER: Volkswagen

2017 Golden Award of Montreux - Gold Medal - Best Use Of Integrated / Mixed Media
Creative Use Of Media

VW Golf GTI Fast Film - Slow Motion

AGENCY: DDB Argentina
BRAND: Golf GTI
CATEGORY: Best Use Of Integrated / Mixed Media
AWARD: Gold Medal
ADVERTISER: Volkswagen

2017 Golden Award of Montreux - Gold Medal - Best Use Of Technology Direct
Creative Use Of Media

Animal Detecting Billboards

AGENCY: Demner, Merlicek & Bergmann
BRAND: BMW
CATEGORY: Best Use Of Technology Direct
AWARD: Gold Medal
ADVERTISER: BMW

2017 Golden Award of Montreux - Gold Medal - Automotive
Posters

Market Man

AGENCY: Leo Burnett Germany
BRAND: Fiat Ducato
CATEGORY: Automotive
AWARD: Gold Medal
ADVERTISER: Fiat

2017 Golden Award of Montreux - Gold Medal - Campaign
Television-Cinema

Married Friend

AGENCY: BBDO New York
BRAND: AT&T
CATEGORY: Campaign
AWARD: Gold Medal
ADVERTISER: AT&T Inc.

2017 Golden Award of Montreux - Gold Medal - Corporate Image Films
Corporate Film

Porcelain Bones

AGENCY: HUMANSEVEN
BRAND: AFLAR
CATEGORY: Corporate Image Films
AWARD: Gold Medal
ADVERTISER: Amgen Inc.

2017 Golden Award of Montreux - Gold Medal - Temporary Thematic Exhibition
Spatial Communication

The bullet hole transplant

AGENCY: Energy BBDO
BRAND: Off the Street Club
CATEGORY: Temporary Thematic Exhibition
AWARD: Gold Medal
ADVERTISER: Off the Street Club

2017 Golden Award of Montreux - Gold Medal - Human Resources
Corporate Film

The Way of the Master

AGENCY: HeimatTBWA\
BRAND: Das Handwerk
CATEGORY: Human Resources
AWARD: Gold Medal
ADVERTISER: Das Handwerk

2017 Golden Award of Montreux - Gold Medal - Best Use Of Digital Media
Creative Use Of Media

The first analog webstore

AGENCY: HeimatTBWA\
BRAND: Hornbach DIY Home Improvements Superstores
CATEGORY: Best Use Of Digital Media
AWARD: Gold Medal
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 Golden Award of Montreux - Gold Medal - User Experience
Digital / Interactive

The first analog webstore

AGENCY: HeimatTBWA\
BRAND: Hornbach DIY Home Improvements Superstores
CATEGORY: User Experience
AWARD: Gold Medal
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 Golden Award of Montreux - Gold Medal - Best Use Of Ambient Media
Creative Use Of Media

Project Germany

AGENCY: HeimatTBWA\
BRAND: Hornbach DIY Home Improvements Superstores
CATEGORY: Best Use Of Ambient Media
AWARD: Gold Medal
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 Golden Award of Montreux - Gold Medal - Sponsoring, Social Responsibility
Corporate Film

The Unseen

AGENCY: BBDO New York
BRAND: AT&T
CATEGORY: Sponsoring, Social Responsibility
AWARD: Gold Medal
ADVERTISER: AT&T Inc.

2017 Golden Award of Montreux - Gold Medal - Media  Promotion
Television-Cinema

CANAL KITCHEN

AGENCY: BETC Paris
BRAND: Canal+
CATEGORY: Media Promotion
AWARD: Gold Medal
ADVERTISER: Canal+

2017 Golden Award of Montreux - Gold Medal - Online Video
Digital / Interactive

Evan

AGENCY: BBDO New York
BRAND: Sandy Hook Promise
CATEGORY: Online Video
AWARD: Gold Medal
ADVERTISER: Sandy Hook Promise

2017 Golden Award of Montreux - Gold Medal - Direct Response Digital Marketing
Direct Marketing

Sneak Preview (en)

AGENCY: Serviceplan Group
BRAND: Saturn Juke!
CATEGORY: Direct Response Digital Marketing
AWARD: Gold Medal
ADVERTISER: Saturn Corp.

2017 Golden Award of Montreux - Gold Medal - Campaign
Television-Cinema

Tears

AGENCY: Havas Paris
BRAND: STUDIO +
CATEGORY: Campaign
AWARD: Gold Medal
ADVERTISER: Vivendi & Canal+