2013 Cannes Lions International Festival of Creativity Award Winners

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2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use of Social Media
PR

Dumb Ways to Die

AGENCY: McCann Melbourne
BRAND: Metro Trains
CATEGORY: Best Use of Social Media
AWARD: Gold Lion
ADVERTISER: Metro Trains

2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use of Social Media
PR

Censored Tweet

AGENCY: DM9Rio
BRAND: Amnesty International
CATEGORY: Best Use of Social Media
AWARD: Silver Lion
ADVERTISER: Amnesty International

2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use of Social Media
Media

Screen-Age Love Story

AGENCY: Ace Saatchi & Saatchi
BRAND: PLDT
CATEGORY: Best Use of Social Media
AWARD: Silver Lion
ADVERTISER: PLDT

2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use of Social Media
PR

Donate Your Facebook Timeline

AGENCY: Ogilvy Brussels
BRAND: Alzheimer's Disease International
CATEGORY: Best Use of Social Media
AWARD: Silver Lion
ADVERTISER: Alzheimer's Disease International

2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use of Social Media
PR

Civil Rights Captcha

AGENCY: Prime Weber Shandwick
BRAND: Civil Rights Defenders
CATEGORY: Best Use of Social Media
AWARD: Silver Lion
ADVERTISER: Civil Rights Defenders

2013 Cannes Lions International Festival of Creativity - Bronze Lion - Best Use of Social Media
PR

Follow2Unfollow

AGENCY: Starcom
BRAND: Correctional and Rehabilitation Department
CATEGORY: Best Use of Social Media
AWARD: Bronze Lion
ADVERTISER: Puerto Rico Government

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use of Social Media

Dumb Ways to Die Halloween

AGENCY: McCann Melbourne
BRAND: Metro Trains
CATEGORY: Best Use of Social Media
AWARD: Gold Lion