2013 Cannes Lions International Festival of Creativity Award Winners

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2013 Cannes Lions International Festival of Creativity - Grand Prix - Promo & Activation
Promo & Activation

Immortal Fans

AGENCY: .
BRAND: Sport Club do Recife
CATEGORY: Promo & Activation
AWARD: Grand Prix
ADVERTISER: Sport Club do Recife

2013 Cannes Lions International Festival of Creativity - Gold Lion - Publications & Media
Promo & Activation

Make the politicians work

AGENCY: Voskhod
BRAND: Ura.ru
CATEGORY: Publications & Media
AWARD: Gold Lion
ADVERTISER: Ura.ru

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Guerrilla Marketing In A Promotional Campaign
Promo & Activation

Make the politicians work

AGENCY: Voskhod
BRAND: Ura.ru
CATEGORY: Best Use Of Guerrilla Marketing In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: Ura.ru

2013 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety & Public Awareness Messages
Promo & Activation

Dumb Ways to Die

AGENCY: McCann Melbourne
BRAND: Metro Trains
CATEGORY: Public Health & Safety & Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: Metro Trains

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Social Media Marketing In A Promotional Campaign
Promo & Activation

Dumb Ways to Die

AGENCY: McCann Melbourne
BRAND: Metro Trains
CATEGORY: Best Use Of Social Media Marketing In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: Metro Trains

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Integrated Campaign Led by Promo & Activation
Promo & Activation

Apollo Campaign

AGENCY: BBH
BRAND: Axe Apollo
CATEGORY: Best Integrated Campaign Led by Promo & Activation
AWARD: Gold Lion
ADVERTISER: Unilever

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Ambient In A Promotional Campaign
Promo & Activation

Potable Water Generator

AGENCY: FCB Mayo
BRAND: The University of Engineering and Technology
CATEGORY: Best Use Of Ambient In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: The University of Engineering and Technology

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Social Media Marketing In A Promotional Campaign
Promo & Activation

Dove Real Beauty Sketches

AGENCY: .
BRAND: Dove
CATEGORY: Best Use Of Social Media Marketing In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: Unilever

2013 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Image & Information
Promo & Activation

Dove Real Beauty Sketches

AGENCY: .
BRAND: Dove
CATEGORY: Corporate Image & Information
AWARD: Gold Lion
ADVERTISER: Unilever

2013 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety & Public Awareness Messages
Promo & Activation

Bridge of Life

AGENCY: Cheil Worldwide
BRAND: Samsung Life Insurance
CATEGORY: Public Health & Safety & Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: Samsung

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Ambient In A Promotional Campaign
Promo & Activation

Bridge of Life

AGENCY: Cheil Worldwide
BRAND: Samsung Life Insurance
CATEGORY: Best Use Of Ambient In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: Samsung

2013 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods (Not Including Food)
Promo & Activation

Giving Birth Life

AGENCY: Saatchi & Saatchi Argentina
BRAND: Pampers
CATEGORY: Fast Moving Consumer Goods (Not Including Food)
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2013 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Image & Information
Promo & Activation

Immortal Fans

AGENCY: .
BRAND: Sport Club do Recife
CATEGORY: Corporate Image & Information
AWARD: Gold Lion
ADVERTISER: Sport Club do Recife

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Guerrilla Marketing In A Promotional Campaign
Promo & Activation

Immortal Fans

AGENCY: .
BRAND: Sport Club do Recife
CATEGORY: Best Use Of Guerrilla Marketing In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: Sport Club do Recife

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Experiential Marketing In A Promotional Campaign
Promo & Activation

The Ant Rally

AGENCY: BBDO Group Germany
BRAND: WWF
CATEGORY: Best Use Of Experiential Marketing In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: WWF International

2013 Cannes Lions International Festival of Creativity - Gold Lion - Durable Goods
Promo & Activation

Enter The Game

AGENCY: Havas Sports & Entertainment
BRAND: Konami
CATEGORY: Durable Goods
AWARD: Gold Lion
ADVERTISER: Konami

2013 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Social Media Marketing In A Promotional Campaign
Promo & Activation

Celeb Grammar Cops

AGENCY: .
BRAND: Red Balloon
CATEGORY: Best Use Of Social Media Marketing In A Promotional Campaign
AWARD: Gold Lion
ADVERTISER: Red Balloon

2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use Of Social Media Marketing In A Promotional Campaign
2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use Of Experiential Marketing In A Promotional Campaign
Promo & Activation

Demand Equal Pay

AGENCY: DDB Group Aotearoa
BRAND: YWCA
CATEGORY: Best Use Of Experiential Marketing In A Promotional Campaign
AWARD: Silver Lion
ADVERTISER: YWCA

2013 Cannes Lions International Festival of Creativity - Silver Lion - Best Use Of Experiential Marketing In A Promotional Campaign
Promo & Activation

Driving Dogs

AGENCY: FCB New Zealand
BRAND: MINI/SPCA
CATEGORY: Best Use Of Experiential Marketing In A Promotional Campaign
AWARD: Silver Lion
ADVERTISER: MINI/SPCA