2018 Cannes Lions International Festival of Creativity Award Winners
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HBO's SXSWestworld
BRAND:
HBO Westworld Television Show
CATEGORY:
Immersive Experiences
AWARD:
Gold Lion
ADVERTISER: HBO
Pee Ad
AGENCY:
Åkestam Holst /NoA
BRAND:
IKEA
CATEGORY:
Innovative Use of Print
AWARD:
Gold Lion
ADVERTISER: IKEA
Pee Ad
AGENCY:
Åkestam Holst /NoA
BRAND:
IKEA
CATEGORY:
Retail
AWARD:
Gold Lion
ADVERTISER: IKEA
Pee Pad
AGENCY:
Åkestam Holst /NoA
BRAND:
IKEA
CATEGORY:
Retail
AWARD:
Gold Lion
ADVERTISER: IKEA
Pee Pad
AGENCY:
Åkestam Holst /NoA
BRAND:
IKEA
CATEGORY:
Innovative use of Print
AWARD:
Gold Lion
ADVERTISER: IKEA
How the hearing test in disguise was made
AGENCY:
CHEP Network
BRAND:
Cochlear Australia and New Zealand
CATEGORY:
Disease Awareness & Understanding / Non-Regulated
AWARD:
Gold Lion
ADVERTISER: Cochlear Australia and New Zealand
80 Days of Argos (Case Study)
AGENCY:
T&Pm
BRAND:
Argos
CATEGORY:
Excellence in Media Execution
AWARD:
Gold Lion
ADVERTISER: Sainsbury's
Futurecraft 4D
BRAND:
adidas
CATEGORY:
Innovation
AWARD:
Gold Lion
ADVERTISER: adidas
Cheetos Museum
AGENCY:
Goodby Silverstein & Partners
BRAND:
Cheetos
CATEGORY:
Creative Effectiveness
AWARD:
Gold Lion
ADVERTISER: Frito Lay
Corruption Detector
AGENCY:
Grey Brasil
BRAND:
Vigie Aqui
CATEGORY:
Utility Apps
AWARD:
Gold Lion
ADVERTISER: Reclame AQUI
Evert_45
AGENCY:
N=5
BRAND:
KPN Mobile
CATEGORY:
Innovation in Branded Content
AWARD:
Gold Lion
ADVERTISER: KPN Telecom
Google Home of the Whopper
AGENCY:
DAVID
BRAND:
Whopper
CATEGORY:
Emerging Platforms
AWARD:
Gold Lion
ADVERTISER: Burger King
The Child Replacement Programme/Hard To Impress
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Creative Effectiveness
AWARD:
Gold Lion
ADVERTISER: Mars, Inc.
The Archaeologist- First Gin including Harley Davidson’s True Spirit
AGENCY:
Serviceplan Group
BRAND:
Ehinger Kraftrad
CATEGORY:
Special Editions & Promotional Packaging
AWARD:
Gold Lion
ADVERTISER: Ehinger Kraftrad
The Talk
AGENCY:
BBDO New York
BRAND:
Procter & Gamble
CATEGORY:
Corporate Social Responsibility (CSR) / Corporate Image
AWARD:
Gold Lion
ADVERTISER: Procter & Gamble
The Gene Project
AGENCY:
adam&eveDDB
BRAND:
Marmite
CATEGORY:
Creative Data Collection & Research
AWARD:
Gold Lion
ADVERTISER: Unilever
The Gene Project
AGENCY:
adam&eveDDB
BRAND:
Marmite
CATEGORY:
Food & Drink
AWARD:
Gold Lion
ADVERTISER: Unilever
Selfie STIX 2
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree DentaStix
CATEGORY:
Excellence in Mobile Campaign & Messaging
AWARD:
Gold Lion
ADVERTISER: Mars, Inc.
