2018 Cannes Lions International Festival of Creativity Award Winners

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2018 Cannes Lions International Festival of Creativity - Grand Prix - Customer Retail / In-store Experience
Brand Experience & Activation

Today at apple

BRAND: Apple
CATEGORY: Customer Retail / In-store Experience
AWARD: Grand Prix
ADVERTISER: Apple Inc.

2018 Cannes Lions International Festival of Creativity - Gold Lion - Retail
Brand Experience & Activation

Le marché interdit

AGENCY: Marcel
BRAND: Carrefour
CATEGORY: Retail
AWARD: Gold Lion
ADVERTISER: Carrefour

2018 Cannes Lions International Festival of Creativity - Gold Lion - Retail
Brand Experience & Activation

The Black Market

AGENCY: Marcel
BRAND: Carrefour
CATEGORY: Retail
AWARD: Gold Lion
ADVERTISER: Carrefour

2018 Cannes Lions International Festival of Creativity - Gold Lion - Brand-owned Experiences
Brand Experience & Activation

Deisel: Go With the Fake

AGENCY: Publicis London
BRAND: Diesel
CATEGORY: Brand-owned Experiences
AWARD: Gold Lion
ADVERTISER: Diesel

2018 Cannes Lions International Festival of Creativity - Gold Lion - Use of AR, VR & Mixed Reality
Brand Experience & Activation

A/R Jordan

AGENCY: R/GA London + R/GA Los Angeles
BRAND: Jordan
CATEGORY: Use of AR, VR & Mixed Reality
AWARD: Gold Lion
ADVERTISER: Jordan

2018 Cannes Lions International Festival of Creativity - Gold Lion - Use of AR, VR & Mixed Reality
Brand Experience & Activation

A/R Jordan Snapchat Lens

AGENCY: R/GA London + R/GA Los Angeles
BRAND: Jordan
CATEGORY: Use of AR, VR & Mixed Reality
AWARD: Gold Lion
ADVERTISER: Jordan

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Save our Species

AGENCY: BETC Paris
BRAND: Lacoste
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Lacoste

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Save Our Species

AGENCY: BETC Paris
BRAND: Lacoste
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Lacoste

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Save Our Species (French)

AGENCY: BETC Paris
BRAND: Lacoste
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Lacoste

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Save Our Species Packaging

AGENCY: BETC Paris
BRAND: Lacoste
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Lacoste

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Save Our Species Packaging

AGENCY: BETC Paris
BRAND: Lacoste
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Lacoste

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Save our species

AGENCY: BETC Paris
BRAND: Lacoste
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Lacoste

2018 Cannes Lions International Festival of Creativity - Gold Lion - Food & Drink
Brand Experience & Activation

Exclusive the Rainbow case study

AGENCY: DDB Chicago
BRAND: Skittles
CATEGORY: Food & Drink
AWARD: Gold Lion
ADVERTISER: Wrigley Company

2018 Cannes Lions International Festival of Creativity - Gold Lion - Tech-led Brand Experience
Brand Experience & Activation

Live Looper

AGENCY: BBDO New York
BRAND: Downtown Records
CATEGORY: Tech-led Brand Experience
AWARD: Gold Lion
ADVERTISER: Downtown Records

2018 Cannes Lions International Festival of Creativity - Gold Lion - Tech-led Brand Experience
Brand Experience & Activation

Intel Drone Light Show at The Olympics

AGENCY: Intel
BRAND: Intel
CATEGORY: Tech-led Brand Experience
AWARD: Gold Lion
ADVERTISER: Intel

2018 Cannes Lions International Festival of Creativity - Gold Lion - Retail
Brand Experience & Activation

Scary Clown Night

AGENCY: MullenLowe Global
BRAND: Burger King
CATEGORY: Retail
AWARD: Gold Lion
ADVERTISER: Burger King

2018 Cannes Lions International Festival of Creativity - Gold Lion - Retail Promotions & Competitions
Brand Experience & Activation

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Retail Promotions & Competitions
AWARD: Gold Lion
ADVERTISER: Microsoft

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

The Palau Pledge

AGENCY: Host Havas
BRAND: Palau Legacy Project
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Palau Legacy Project

2018 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Palau Pledge

AGENCY: Host Havas
BRAND: Palau Legacy Project
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: Palau Legacy Project

2018 Cannes Lions International Festival of Creativity - Gold Lion - Leisure
Brand Experience & Activation

Universal Love

AGENCY: McCann New York
BRAND: MGM Resorts
CATEGORY: Leisure
AWARD: Gold Lion
ADVERTISER: MGM Resorts International