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Creative Award
New York, United States

2013 The One Show Award Winners

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2013 The One Club for Creativity - Gold Pencil - Single or Campaign
Innovation in Advertising

Help (Board)

AGENCY: Droga5
BRAND: Help Remedies
CATEGORY: Single or Campaign
AWARD: Gold Pencil
ADVERTISER: Help Remedies

2013 The One Club for Creativity - Gold Pencil - Promotional Items - Single or Campaign
Public Service

Help (Board)

AGENCY: Droga5
BRAND: Help Remedies
CATEGORY: Promotional Items - Single or Campaign
AWARD: Gold Pencil
ADVERTISER: Help Remedies

2013 The One Club for Creativity - Gold Pencil - Short Form- :90 and under -single
Cinema Advertising

Susan Glenn

AGENCY: BBH New York
BRAND: Axe
CATEGORY: Short Form- :90 and under -single
AWARD: Gold Pencil
ADVERTISER: Unilever

2013 The One Club for Creativity - Gold Pencil - :30/:25 - Campaign
Consumer Television

Parents' Bedroom

AGENCY: Barton F. Graf
BRAND: Ragu
CATEGORY: :30/:25 - Campaign
AWARD: Gold Pencil
ADVERTISER: Unilever

2013 The One Club for Creativity - Gold Pencil - Over 60 Second - Single
Consumer Television

Best Job

AGENCY: Wieden + Kennedy
BRAND: Procter & Gamble
CATEGORY: Over 60 Second - Single
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2013 The One Club for Creativity - Gold Pencil - Single
Brand Transformation

Nike+ FuelBand

AGENCY: R/GA
BRAND: Nike
CATEGORY: Single
AWARD: Gold Pencil
ADVERTISER: Nike

2013 The One Club for Creativity - Gold Pencil - 60 Second - Single
Consumer Television

Jogger

AGENCY: Wieden + Kennedy
BRAND: Nike
CATEGORY: 60 Second - Single
AWARD: Gold Pencil
ADVERTISER: Nike

2013 The One Club for Creativity - Gold Pencil - Online
Non-Broadcast

Muscle Music

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Online
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2013 The One Club for Creativity - Gold Pencil - Commercials of Var. Lengths - Campaign
Consumer Television

Team Spirit

AGENCY: Wieden + Kennedy
BRAND: ESPN
CATEGORY: Commercials of Var. Lengths - Campaign
AWARD: Gold Pencil
ADVERTISER: ESPN, Inc.

2013 The One Club for Creativity - Silver Pencil - 60 Second - Single
Consumer Television

Susan Glenn

AGENCY: BBH New York
BRAND: Axe
CATEGORY: 60 Second - Single
AWARD: Silver Pencil
ADVERTISER: Unilever

2013 The One Club for Creativity - Silver Pencil - Public Service Campaign
Integrated Branding

Hashtag Killer

AGENCY: DDB New York
BRAND: WATERisLIFE
CATEGORY: Public Service Campaign
AWARD: Silver Pencil
ADVERTISER: WATERisLIFE

2013 The One Club for Creativity - Silver Pencil - Games
Branded Content

Dikembe Mutombo's 4 1/2 Weeks to Save the World

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Games
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2013 The One Club for Creativity - Silver Pencil - Online
Non-Broadcast

The Beauty Inside

AGENCY: Pereira O'Dell
BRAND: Intel + Toshiba
CATEGORY: Online
AWARD: Silver Pencil
ADVERTISER: Intel Corporation

2013 The One Club for Creativity - Silver Pencil - Online
Branded Content

The Beauty Inside

AGENCY: Pereira O'Dell
BRAND: Intel + Toshiba
CATEGORY: Online
AWARD: Silver Pencil
ADVERTISER: Intel Corporation

2013 The One Club for Creativity - Silver Pencil - Single or Campaign
Innovation in Advertising

Muscle Music

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Single or Campaign
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2013 The One Club for Creativity - Bronze Pencil - :30/:25 - Campaign
Consumer Television

Funeral

AGENCY: Grey New York
BRAND: DirecTV
CATEGORY: :30/:25 - Campaign
AWARD: Bronze Pencil
ADVERTISER: DirecTV, Inc.

2013 The One Club for Creativity - Bronze Pencil - :30/:25 - Single
Consumer Television

Bed

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: :30/:25 - Single
AWARD: Bronze Pencil
ADVERTISER: Procter & Gamble

2013 The One Club for Creativity - Bronze Pencil - Consumer Campaign
Integrated Branding

Day One

AGENCY: Droga5
BRAND: Prudential
CATEGORY: Consumer Campaign
AWARD: Bronze Pencil
ADVERTISER: Prudential Financial, Inc.

2013 The One Club for Creativity - Bronze Pencil - Promotional items - Single or Campaign
Collateral

Snoop Rolling Words

AGENCY: Pereira O'Dell
BRAND: Snoop Dogg King Size Slim Rolling Papers
CATEGORY: Promotional items - Single or Campaign
AWARD: Bronze Pencil
ADVERTISER: Snoop Dogg King Size Slim Rolling Papers

2013 The One Club for Creativity - Bronze Pencil - 60 Second - Single
Consumer Television

Team Spirit

AGENCY: Wieden + Kennedy
BRAND: ESPN
CATEGORY: 60 Second - Single
AWARD: Bronze Pencil
ADVERTISER: ESPN, Inc.