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2018 The One Show Award Winners
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- Agency/Brand Collaboration / Five Year
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- Digital / Social Media & Viral Marketing - Campaign
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- Experiential / Virtual Reality (VR)
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- Experimental / Internal Projects / R&D
- Extended Campaign / Posters & Ambient Media
- Feature Length / Fiction / Narrative
- Feature Length / Non-Fiction / Documentary
- Film / Long Form
- Film / Short Form
- Gaming
- Guerrilla Marketing
- Health, Wellness & Pharma - Branded Content
- Influencer Marketing / Episodic
- Influencer Marketing / Multi-Channel
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- Innovation in Branded Entertainment
- Innovation in Cross-Platform / Experiential
- Innovation in Cross-Platform / Integrated Branding
- Innovation in Design / Experiential / Environmental
- Innovation in Design / Moving Image
- Innovation in Design / Print
- Innovation in Direct
- Innovation in Film / Online
- Innovation in Film / Television / Cinema
- Innovation in Health & Wellness
- Innovation in Interactive / Experiential
- Innovation in Interactive / Gaming
- Innovation in Interactive / Online
- Innovation in Mobile
- Innovation in Print & Outdoor / Ambient Media
- Innovation in Print & Outdoor / Print
- Innovation in Public Relations
- Innovation in Radio
- Innovation in Responsive Environments
- Innovation in Social Media
- Innovation in UX / UI / Cross-Channel
- Integrated Branding
- Integrated Branding / Integrated Online
- Integrated Campaign
- Integrated Digital & Physical Product
- Intellectual Property
- Interactive Video
- Location-Specific Video
- Media Relations
- Mobile / User Experience
- Mobile / Utility
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image / Series
- Moving Image / Single
- Moving Image / Title Sequences
- Music Videos
- New Trends
- Online / Live Webcast
- Online / Long Form - Campaign
- Online / Long Form - Single
- Online / Short Form - Campaign
- Online / Short Form - Single
- Online Advertising / Banners
- Online Films & Video / Long Form - Campaign
- Online Films & Video / Long Form - Single
- Online Films & Video / Pre-Roll Video - Campaign
- Online Films & Video / Pre-Roll Video - Single
- Online Films & Video / Short Form - Single
- Online Films & Video / Varying Length Campaign
- Packaging / Mass-market
- Packaging / Specialty
- Physical Product
- Print & Outdoor / Print - Campaign
- Print / Flat & Dimensional
- Product Design / Physical Product
- Promotional / Booklets, Brochures, & Product Catalogues
- Promotional / Collateral / Posters - Campaign
- Promotional / Collateral / Posters - Single
- Promotional / Collateral / Promotional Items - Single or Campaign
- Promotional / Collateral Items - Single or Series
- Promotional / Periodicals - Full Page or Spread
- Promotional / Posters - Series
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- Public Relations
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- Publishing / Magazine - Single
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- Real-Time Response / Activity / Crisis Communications
- Real-Time Response / Activity / Proactive Communications
- Reputation Management
- Social Engagement / Community Building
- Social Engagement / User-Generated Content
- Social influencer marketing
- Television / Long Form - Campaign
- Television / Long Form - Single
- Television / Short Form - Campaign
- Television / Short Form - Single
- Television / Varying Length Campaign
- Typography / Static
- Typography / Typeface Design
- Under 100K Budget
- Use of Technology
- Use of Technology / Augmented Reality (AR)
- Use of Technology / Physical Product & Mobile Integration
- User Activation
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- Argentina
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- United Arab Emirates
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- ., São Paulo
- 22squared, Atlanta
- 72andSunny, Los Angeles
- 180LA, Los Angeles
- 360i, New York
- Accenture Song (formerly Kolle Rebbe), Hamburg
- ACNE, London
- adam&eveDDB, London
- Åkestam Holst /NoA, Stockholm
- AKQA, New York
- AKQA, Shanghai
- AlmapBBDO, São Paulo
- Amber China, Shanghai
- Anomaly, New York
- Anónimo, Mexico
- Ari Merkin, Miami
- ARTEFACT, PARIS
- B-Reel, New York
- Barton F. Graf, New York
- BBDO Bangkok
- BBDO Canada, Toronto
- BBDO New York
- BBDO Paris, Boulogne Billancourt
- BBH Singapore
- BBH, London
- Bensimon Byrne, Toronto
- Bigfoot Films, Cairo Governorate
- Branded Content, Los Angeles
- Buck Design, New York
- BUENA, Portland
- BWM Dentsu, Windsor
- CAA Marketing, Los Angeles
- Cheil China, Beijing
- Cheil Hong Kong
- Cheil, Amsterdam
- Chobani Creative
- CHOOJAI&FRIENDS, Bangkok
- Clemenger BBDO Melbourne
- Clemenger, South Yarra VIC
- Colenso BBDO Auckland
- Collins, New York
- Commonwealth//McCann, Detroit
- Cossette, Toronto
- CREUNA, Oslo
- Crispin Porter + Bogusky, Santa Monica
- DAVID, Miami
- DDB Argentina, Buenos Aires
- DDB Berlin
- DDB Chicago
- DDB Group Aotearoa, Auckland
- DDB New York
- DDB Paris
- Demner, Merlicek & Bergmann (DMB), Wien
- Dentsu Inc., Tokyo
- Dentsu Moscow Office
- DentsuBos, Toronto
- dentsuMB, New York
- Design Army, Washington D.C.
- Deutsch, Los Angeles
- DM9DDB, São Paulo
- Droga5, London
- Droga5, New York
- Edelman, Seattle
- Energy BBDO, Chicago
- Enjin Inc., Tokyo
- FCB 1886, Johannesburg
- FCB Brasil, São Paulo
- FCB Canada, Toronto
- FCB Cape Town
- FCB Chicago
- FCB Warsaw
- FCB West, San Francisco
- FCB/SIX, Toronto
- Figliulo & Partners, New York
- Fitzco, Atlanta
- Flying Object, London
- Forsman & Bodenfors Göteborg
- Forsman & Bodenfors, Göteborg
- FP7/CAI, Cairo
- FRED & FARID, New York Los Angeles
- Good LLC, Moscow
- Goodby Silverstein & Partners, San Francisco
- Google Brand Studio, London
- Google Brand Studio, San Francisco
- Grey Brasil, São Paulo
- Grey Germany GmbH, Düsseldorf
- Grey London
- GTB, Sao Paulo
- Hakuhodo\TBWA\G1, Tokyo
- Havas Milan
- Herezie, Paris
- Host Havas, Sydney
- ICF Olson, Minneapolis
- IMPROVIDE Co.,Ltd., Sapporo
- Intel, Santa Clara
- J. Walter Thompson Brazil, São Paulo
- J. Walter Thompson London
- J. Walter Thompson New York
- J. Walter Thompson, Hong Kong
- Johannes Leonardo, New York
- JohnXHannes, New York
- Jones Knowles Ritchie (JKR), London
- Jones Knowles Ritchie (JKR), New York
- Jung von Matt / Spree, Berlin
- Jung von Matt, Hamburg
- Jung von Matt/Alster, Hamburg
- Jung von Matt/Saga, Hamburg
- Juniper Park\TBWA, Toronto
- Kinetics Shanghai
- King James, Cape Town
- La Comunidad, Buenos Aires
- Leo Burnett Chicago
- Leo Burnett India, Mumbai
- LOLA MullenLowe, Madrid
- Lucky Generals, London
- MacLAREN McCANN, Toronto
- Magpie Studio, London
- McCann Lima
- McCann London
- McCann Melbourne
- McCann Mumbai
- McCann New York
- McCann Taguig
- McCann Worldgroup Italy, Milano
- McCann Worldgroup Thailand, Bangkok
- McCann Worldgroup, New York
- McCann, Health, New Delhi
- Mori Inc., Tokyo
- Mother, New York
- MRM//McCann, Madrid
- MullenLowe Global, London
- MullenLowe U.S., New York
- Nest
- Ogilvy Africa, Nairobi
- Ogilvy Chicago
- Ogilvy Colombia, Bogotá
- Ogilvy Germany, Berlin
- Ogilvy Group Poland, Warsaw
- Ogilvy Mexico, México City
- Ogilvy Singapore
- Ogilvy South Africa, Bryanston
- Ogilvy UAE, Dubai
- Panos Tsakiris, London
- Philipp und Keuntje GmbH, Hamburg
- POL Oslo
- Proximity Paris, Boulogne-Billancourt
- Proximity Worldwide, New York
- Publicis Italy, Milan
- Q, Tokyo
- R/GA, London
- R/GA, New York
- R/GA, São Paulo
- R/GA, Tokyo
- Rethink Communications Inc., Toronto
- Rothco, part of Accenture Song, Dublin 7
- RPA, Santa Monica
- Saatchi & Saatchi, London
- Saatchi & Saatchi, New York
- Saatchi & Saatchi, Stockholm
- Serviceplan Group, Munich
- SHA inc, Tokyo
- SHA Inc.
- SHISEIDO CO., LTD., Tokyo
- SID LEE MONTREAL
- SID LEE TORONTO
- Six Tokyo
- Spinifex, New York City
- Starstruck, London
- Stella Giovanni, New York
- Sublime Communications, Stamford
- T-Change Design
- TBWA\Chiat\Day Los Angeles
- TBWA\Greater China, Shanghai
- TBWA\HAKUHODO, Tokyo
- TBWA\Helsinki
- TBWA\Hunt\Lascaris Johannesburg
- TBWA\Media Arts Lab, Los Angeles
- TBWA\Thailand, Bangkok
- the community, Miami
- The Cyranos // McCann, Barcelona
- The Martin Agency, Richmond
- The Nine Shanghai
- VML (formerly VMLY&R), Sydney
- VML Ogilvy Japan, Tokyo
- VML, Cape town
- VML, Kansas City
- Voskhod, Ekaterinburg
- We Are Unlimited, Chicago
- We Believers, New York
- Weber Shandwick Worldwide, New York
- Wieden + Kennedy Amsterdam
- Wieden + Kennedy, New York
- Wieden + Kennedy, Portland
- Wieden+Kennedy, London
- Wieden+Kennedy, Vancouver
- WP Narrative_, New York
- Y&R Dubai, Dubai Media City
- Y&R Praha, Praha 5
- Zambezi, Venice
- AXA
- Ad Council
- Aeromexico
- Airbnb
- Ais
- All Nippon Airways Co., Ltd
- Alliance Française
- Allianz Worldwide
- Amazon.com, Inc.
- Ammelon Cookware
- Anheuser-Busch Companies, Inc.
- Apple Inc.
- Arla Foods
- Association of Music Producers (AMP)
- Atlantic Media Company
- Atlantic Records
- Audi
- BBC
- BMW/MINI
- Bacardi
- Banco Bradesco S/A
- Bandido Coffee
- Barton F. Graf
- Baskin Robbins
- Bayer HealthCare LLC
- Beats Electronics LLC.
- Beats by Dre
- Berkshire Hathaway Company
- Berliner Verkehrsbetriebe (BVG)
- Biei Senka
- Billboard
- Black Lives Matter
- Bloom's Pharmacy
- Burger King
- CARPOS®
- CIGNA
- Cable News Network
- Canadian Down Syndrome Society
- Care
- Casey House
- Cell C
- Chipotle
- Chobani, Inc.
- Christie’s
- City of Buenos Aires
- City of Chicago
- Coca-Cola Company
- Cochlear
- Cochlear Australia and New Zealand
- Common Sense Media
- D'Arbo
- DB Breweries Ltd.
- DICK's Sporting Goods
- DOGA – DESIGN AND ARCHITECTURE NORWAY
- David Lynch Foundation
- Deutsche Telekom AG
- Diamond Foods, Inc.
- Diesel
- Direccion General de Trafico
- Direction de la Sécurité et de la Circulation Routières
- Double A
- Downtown Records
- EDEKA Zentrale
- ELMSTA 3000 HORROR FEST
- Electronic Arts Inc.
- European Antibullying Network
- Europride
- Euskal Irrati Telebista (EITB)
- Expedia, Inc.
- FRANCIS FORD COPPOLA WINERY
- FilmSuez
- Finavia
- Flight Centre
- Fonterra Brands
- Foot Locker
- Ford Motor Company
- Fully Booked
- GEICO
- General Electric Company
- General Motors Corp.
- Getty Images
- Girl Talk HQ
- Glacéau
- Glassglow School of Art
- Goodbye Malaria
- Gorillaz
- Greenpeace
- Greenpeace Poland
- H&M
- H'or Cafe
- HPCL
- Hair Nah
- Hasbro
- Hengzheng Dental
- Hermes Pardini
- Hippo Technologies, LLC
- Hokkoku Shimbun, Inc.
- HuffingtonPost.com, Inc.
- Human Rights Campaign
- Hälssen & Lyon
- IBM
- IKEA
- IM Swedish Development Partner
- Illinois Council Against Handgun Violence
- Intel
- Interreligious Council In Bosnia & Herzegovina
- Interreligious Council of Bosnia & Herzegovina
- Issey Miyake Inc.
- JBL
- Japanese Government
- JetBlue Airways
- KFC Corporation
- KINGJIM
- KeeMotion
- Kirin Brewery Company, Ltd.
- Kiss FM
- Kobe Shimbun
- Kwiff
- Levi Strauss & Co.
- Libération
- Lowe's
- Lufthansa
- Mailchimp
- Mars, Inc.
- Mattel, Inc.
- Mayor's Fund For Los Angeles
- McDonald's
- Melbourne International Film Festival
- Microsoft
- Microsoft Corporation
- Microsoft XBOX
- Midea
- MillerCoors LLC
- Ministry of Foreign Affairs of Japan
- Ministry of Public Health
- Ministry of Public Health Afghanistan
- Molson Coors
- Monster.com
- Mother New York
- Muji
- Myer
- N/A
- NEST
- National Down Syndrome Society
- National Safety Council
- Netsafe
- New Orleans Tourism Marketing Corporation
- News UK
- Newsweek, Inc.
- Nike
- Nike Canada
- Nissan Motor Corp.
- Northwell Health
- Nutcase
- O Estado de São Paulo
- OLFA
- Orange
- Organización CADENA
- PFLAG Canada
- Palau Legacy Project
- PayPal
- Pediatric Brain Tumor Foundation
- Penguin Books
- PepsiCo Inc.
- Procter & Gamble
- Prostate Cancer Canada
- Proximo Spirits
- Reclame AQUI
- Recovery Unplugged
- Red Bull
- Rei
- Rethink
- Rimowa Electronic Tag
- Rizzoli Publications
- Rongchang PHARMa
- Rotten Apples
- S.C JOHNSON
- SC JOHNSON
- SEIGENSHA Art Publishing, Inc.
- SHA inc.
- SSEX BBOX
- Sagawa Shoyu
- Samsung Electronic
- Sandy Hook Promise
- Sanlam
- Santander
- Sberbank
- Shenzhen Graphic Design Association
- Shiseido
- Shochiku Minami-za
- Showtime Networks Inc.
- SickKids Foundation
- Sir Elton John
- Smartpolis Insurance
- Snaptivity
- Sodimac
- Sony Music Entertainment Japan
- Spotify
- Squarespace, Inc.
- Stacy's Pita Chips
- State Street Corporation
- Supercell
- São Paulo Alpargatas
- TBWA\Hakuhodo
- Taco Bell
- Take Note
- Terre des Femmes
- Thai Dog House
- The Gut Stuff
- The Human Rights Foundation
- The Kraft Heinz Company & McDonald's
- The Muse, Ladies Get Paid, PayScale, Reply.ai
- The New York Times Company
- The Recording Academy
- The Women's Foundation
- Tim International
- Tinder
- Tokai Polytechnic College
- Toyota Industries Corporation
- UNICEF
- US Army
- Uber
- Ubisoft
- Ubrew
- Unilever
- United Airlines
- United States Postal Service
- VML, Inc.
- Verena International Co., Ltd.
- Victorian Government
- Virgin Atlantic
- Volkswagen
- Volvo
- Walmark
- Wendy's
- Wm Wrigley Jr. Co.
- Wrigley Company
- YouTube / International Rescue Committee
- adidas
- 1|2|3 Smart Account
- 360° BOOK
- 46664/Coca-Cola
- 60th Grammy's
- AMMELOO
- AMP Awards
- AXA
- Adidas
- Aeromexico
- Airbnb
- Ais
- Alliance Française de Singapour
- Altoids
- Amazon
- Ana
- Anchor
- Apple
- Apple Airpods
- Atlantic Records
- Audi Norge
- Audi Technology
- BBC One
- Bacardi X Major Lazer
- Banco Bradesco
- Bandido Coffee
- Barbie
- Baskin Robbins
- Beats by Dre
- Bepantol Baby
- Berliner Verkehrsbetriebe (BVG)
- Biei Senka
- Billboard
- Black Lives Matter
- Bloom's Pharmacy
- Branch Out Neurological Foundation
- Budweiser
- Burger King
- CARPOS®
- CIGNA
- CNN
- Canadian Down Syndrome Society
- Care
- Casey House
- CeBIT
- Cell C
- Chevrolet
- Chipotle Mexican Grill
- Chobani
- Chobani®
- Christie’s
- City of Buenos Aires
- City of Chicago
- Clash Royale
- Cochlear
- Cochlear Australia and New Zealand
- Common Sense Media
- Coverage Coalition
- D'Arbo
- DB Export
- DICK's Sporting Goods
- DOGA VISUAL IDENTITY
- David Lynch
- Deutsche Telekom
- Diesel
- Direccion General de Trafico
- Doritos/Mountain Dew
- Double A
- Downtown Records
- EA Sports FIFA18
- Edeka
- Elmsta 3000 Horror Fest
- Emerald
- Estadao Digital
- Eureka
- European Antibullying Network
- Europride
- Expedia
- FRANCIS FORD COPPOLA WINERY
- FilmSuez
- Fire Ready Victoria
- Flock
- Fondazione TIM
- Foot Locker
- Ford
- GE
- Gangtai
- Gatorade
- Geico
- Gender Equality
- Getty Images
- Glasgow School of Art
- Goodbye Malaria
- Google Brand Studio
- Gorillaz
- Grads of Life
- Greenpeace
- Greenpeace Poland
- H&M
- H'or Cafe
- HB Lubricants
- HITOTOKI
- Hair Nah
- Havaianas
- Heartland Beer
- Heinz
- Helsinki Airport
- Hengzheng Dental
- Hermes Pardini
- Hippo Technologies, LLC
- Huffington Post
- Human Rights Campaign
- Humanium Metal
- Hälssen & Lyon
- IBM Watson
- IKEA
- IKEA Creative Hub
- IM Swedish Development Partner
- Illinois Council Against Handgun Violence
- Immunity Charm
- Intel
- Interreligious Council
- Interreligious Council of Bosnia & Herzegovina
- Issey Miyake
- JBL
- JetBlue
- Jose Cuervo
- KFC
- Kiss Fm
- Kiwi
- Kobe Shimbun
- Kwiff
- Levi's
- Libération
- Love Has No Labels
- Lowe's
- Lufthansa
- Lurpak
- MIFF
- MINI
- Mailchimp
- Marmite
- Mars Wrigley Confectionery
- Mayor's Fund For Los Angeles
- McDonald's
- McDonald's Australia
- Microsoft
- Miller Lite
- Ministry of Foreign Affairs of Japan
- Ministry of Public Health, Afghanistan
- Minnesota Wild
- Molson Export
- Monster.com
- Muji
- Myer
- NDSS
- National Safety Council
- Nest
- Netsafe
- New Orleans Tourism Marketing Corporation
- Newsweek
- Nike
- Nike Running
- Nissan Caravan
- Northwell Health
- Nutcase
- OLFA
- Ol Pejeta Conservancy
- Orange
- Orange Telecom
- Organización CADENA
- P&G
- PFLAG Canada
- Palau Legacy Project
- Paypal
- Pediatric Brain Tumor Foundation
- Pedigree
- Pedigree DentaStix
- Penguin Frozen Storybook
- Plan International Canada
- Play-Doh
- Procter & Gamble
- Procter & Gamble - Tide
- Prostate Cancer Canada
- Reclame AQUI
- Recovery Unplugged
- Red Bull
- Rei
- Retail - Bookstore
- Rimowa Electronic Tag
- Rizzoli Publications
- Rotten Apples
- SHA inc.
- SSEX BBOX
- Sagawa Shoyu
- Samsung
- Samsung Benelux
- Samsung Galaxy S8
- Sandy Hook Promise
- Sanlam
- Sberbank
- Shell
- Shenzhen Graphic Design Association
- Shiseido
- Shochiku Minami-za
- Showtime Networks Inc.
- Sickkids Foundation
- Sir Elton John
- Skittles
- Smartpolis Insurance
- Snaptivity
- Snickers
- Sodimac
- Sony Music Labels Inc.
- Spotify
- Square Space
- Squarespace
- Stacy's Pita Chips
- State Street Global Advisors
- Student Flights
- Sécurité routière IDF
- Taco Bell
- Take Note
- Terre des Femmes
- Thai Dog House
- The 101st Kanazawa High School Sumo Wrestling Tournament
- The Atlantic
- The Autonomous Broadcast Network
- The Gut Stuff
- The Human Rights Foundation
- The Muse
- The New York Times
- The Pregnancy Pause
- The Times
- The Women's Foundation
- Tide
- Tim
- Tokai Polytechnic College
- Tom Clancy's Ghost Recon Wildlands
- Toyota Logistics & Forklift
- UNICEF Deutschland
- US Army
- USPS
- UberEats
- Ubrew
- United Airlines
- VIELFALT KAMPAGNE
- Verena International Co., Ltd.
- Virgin Atlantic Airways
- Vitaminwater
- Volkswagen
- Volvo
- Volvo XC40
- Volvo XC60
- Walmart
- Wendy's
- Whopper
- XBOX DESIGN LAB
- YouTube / International Rescue Committee
- Yournalist - News App
- adidas ORIGINALS
- iPhone 7
- The New Volvo XC40 With Care By Volvo
- #AboveTheNoise
- #BackedByAxe
- #ForceofNature
- #LifeChangingPlaces
- #LIFEINHEL
- #MakeWhatsNext Patent Program
- #MoreThanARefugee
- #Myrealcareerline
- #NuggsForCarter
- #QuestionsAnswers
- 100 Graphics By Homme Plisse Issey Miyake
- 100% Play-Doh
- 100% Play-Doh
- 11 Herbs & Spices
- 2-Minute Shower Songs
- 360° BOOK
- 58 Soul Riders
- 7-Second Resumes
- @Wendys
- A World Less Idiot
- A World With No Heroes
- Abandoned mall turned into Winter Wonderland
- Above the Noise
- Adidas
- Alert Ad
- Alexa Loses Her Voice
- Always Be Working
- AMP Awards 2017
- An Eye Fit for Liberty
- Anything But Sorry
- Apple
- ARRIBAMEXICO.ORG
- Ash to Art
- Ask For A Raise
- Beautiful Pathogens
- Beyond I Do
- Beyond Money
- Biei Jam
- Block Out The Chaos
- Borders
- Box of Greatness
- Bubbles
- Budweiser Summer 2017 LTO State Packaging
- Burger King
- Burger King
- Burger King + DAVID, 4 years of collaboration
- Burger King Burning Stores
- Butty & Belly
- C21 Restaurant
- Calling Johnmalkovich.com
- Calling Johnmalkovich.com
- Capture
- Car Curling
- CeBIT 2017 Opening Ceremony
- Chandos
- Children's Running Day Show
- Chobani Display
- Chobani Smooth Yogurt
- Chop-Chop
- Christmas 2117
- Circles
- Clean My Path
- Clowns
- Color of Corruption
- Comedy Festival
- Converticals
- Coverage Coalition
- CROSSFAITH MAKE IT METAL
- Destination Pride
- Device Free Dinner
- Did You Mean Mailchimp?
- Digital Puppetry
- Disclaimer
- Disrupting the California coffee scene
- Do What You Can't
- Does Love Last Forever?
- DOGA VISUAL IDENTITY
- Doritos Blaze vs Mountain Dew Ice
- Downtown Records
- Eating kabuki with your fingers
- Echo Escape
- EDEKA VIELFALT
- Elmsta 3000 Horror Fest 2017
- Elton John Launch
- Emerald
- Emergency Collectibles
- Epic Comeback
- Escalating GIF's against Bullying
- Esther's Tin
- Even little ones have bad days
- Everybody say Wham!
- Exclusive the Rainbow Announcement
- Extra Virgin Olive Oil Par Excellence
- Eyes of Aleppo
- Face The Music
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Roads That Honk
AGENCY:
Leo Burnett India
BRAND:
HB Lubricants
CATEGORY:
User Activation
AWARD:
Silver
ADVERTISER: HPCL
Roads That Honk
AGENCY:
Leo Burnett India
BRAND:
HB Lubricants
CATEGORY:
Use of Technology
AWARD:
Bronze
ADVERTISER: HPCL