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International Advertising Festival Red Apple

Creative Award
Moscow, Russia

2017 International Advertising Festival Red Apple Award Winners

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2017 Red Apple - Bronze - Branded content
Digital Advertising (Interactive Tools)

Upside Down & Inside Out #GravitysJustAHabit

AGENCY: TutkovBudkov
BRAND: Ok Go / S7 Airlines
CATEGORY: Branded content
AWARD: Bronze
ADVERTISER: Ok Go

2017 Red Apple - Bronze - Media and Entertainment
Outdoor Advertising

The Dying Poster

AGENCY: Ogilvy & Mather Prague
BRAND: Prague City Gallery
CATEGORY: Media and Entertainment
AWARD: Bronze
ADVERTISER: Prague City Gallery

2017 Red Apple - Bronze - Branded content
Digital Advertising (Interactive Tools)

pUp Syndrome

AGENCY: BBDO Russia Group
BRAND: Pedigree
CATEGORY: Branded content
AWARD: Bronze
ADVERTISER: Pedigree

2017 Red Apple - Bronze - FMCG
Advertising Campaigns

pUp Syndrome

AGENCY: BBDO Russia Group
BRAND: Pedigree
CATEGORY: FMCG
AWARD: Bronze
ADVERTISER: Pedigree

2017 Red Apple - Bronze - Best music
TV & Cinema Advertising (Craft)

Sberbank streets

AGENCY: Good LLC
BRAND: Sberbank
CATEGORY: Best music
AWARD: Bronze
ADVERTISER: Sberbank

2017 Red Apple - Bronze - CREATIVE EFFECTIVENESS

Read to me

AGENCY: Y&R Moscow
BRAND: Change one life
CATEGORY: CREATIVE EFFECTIVENESS
AWARD: Bronze
ADVERTISER: Change One Life

2017 Red Apple - Bronze - FMCG
TV & Cinema Advertising

Three grandmas

AGENCY: Voskhod
BRAND: Cherkashin
CATEGORY: FMCG
AWARD: Bronze
ADVERTISER: Cherkashin

2017 Red Apple - Bronze - Human services
TV & Cinema Advertising

Sberbank 175 Years

AGENCY: BBDO Russia Group
BRAND: Sberbank
CATEGORY: Human services
AWARD: Bronze
ADVERTISER: Sberbank

2017 Red Apple - Bronze - Durable goods
Print Advertising

Forgotten things: Underwear

AGENCY: Cheil Kazakhstan
BRAND: Samsung AddWash
CATEGORY: Durable goods
AWARD: Bronze
ADVERTISER: Samsung

2017 Red Apple - Bronze - Durable goods
Advertising Campaigns

Adidas NMD dealer

AGENCY: Friends Agency
BRAND: adidas
CATEGORY: Durable goods
AWARD: Bronze
ADVERTISER: adidas

2017 Red Apple - Bronze - Best event marketing campaign (including sponsorship)
Promo Campaigns

Adidas NMD dealer

AGENCY: Friends Agency
BRAND: adidas
CATEGORY: Best event marketing campaign (including sponsorship)
AWARD: Bronze
ADVERTISER: adidas

2017 Red Apple - Bronze - Durable goods
Outdoor Advertising

Adidas NMD dealer

AGENCY: Friends Agency
BRAND: adidas
CATEGORY: Durable goods
AWARD: Bronze

2017 Red Apple - Bronze - Best usage of non-standard advertising (New media)
Media Projects

Instead of Cafe

AGENCY: Instinct
BRAND: IKEA
CATEGORY: Best usage of non-standard advertising (New media)
AWARD: Bronze
ADVERTISER: IKEA

2017 Red Apple - Bronze - Best innovative solution in advertising and marketing
Innovative Advertising

Instead of Cafe

AGENCY: Instinct
BRAND: IKEA
CATEGORY: Best innovative solution in advertising and marketing
AWARD: Bronze

2017 Red Apple - Bronze - Best script
TV & Cinema Advertising (Craft)

Vitalik

AGENCY: Instinct
BRAND: IKEA
CATEGORY: Best script
AWARD: Bronze
ADVERTISER: IKEA

2017 Red Apple - Bronze - Best visual effects and animation
TV & Cinema Advertising (Craft)

Roskachestvo

AGENCY: PP Production
BRAND: N/A
CATEGORY: Best visual effects and animation
AWARD: Bronze
ADVERTISER: Roskachestvo

2017 Red Apple - Bronze - Internet video
Digital Advertising (Interactive Tools)

Games of Thrones: Blackout

AGENCY: Re:evolution
BRAND: MegaFon
CATEGORY: Internet video
AWARD: Bronze
ADVERTISER: Megafon

2017 Red Apple - Bronze - SOCIAL ADVERTISING

The Untouchables

AGENCY: Publicis Russia
BRAND: Citibank × Mastercard × BELA Fund
CATEGORY: SOCIAL ADVERTISING
AWARD: Bronze
ADVERTISER: Citibank × Mastercard × BELA Fund

2017 Red Apple - Bronze - DIGITAL ADVERTISING (INTERACTIVE TOOLS)

1 MB Campaign

AGENCY: Marvelous LLC
BRAND: Skylink LTE
CATEGORY: DIGITAL ADVERTISING (INTERACTIVE TOOLS)
AWARD: Bronze
ADVERTISER: Skylink LTE

2017 Red Apple - Bronze - PROMO CAMPAIGNS

Barni Launch a Rocket into Space

AGENCY: Leo Burnett Moscow
BRAND: Barni
CATEGORY: PROMO CAMPAIGNS
AWARD: Bronze
ADVERTISER: Barni