2012 The Loeries Award Winners

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2012 Loerie Awards - Gold - Direct Mail - Dimensional Mail
Miscellaneous

Braille Burgers

AGENCY: MetropolitanRepublic
BRAND: Wimpy
CATEGORY: Direct Mail - Dimensional Mail
AWARD: Gold
ADVERTISER: Wimpy

2012 Loerie Awards - Campaign Gold - PR Communication Campaign
Miscellaneous

Back at ya

AGENCY: King James
BRAND: Santam
CATEGORY: PR Communication Campaign
AWARD: Campaign Gold
ADVERTISER: Santam

2012 Loerie Awards - Campaign Gold - Digital Mixed-Media Campaign
Miscellaneous

Be The Coach

AGENCY: Ogilvy South Africa
BRAND: Carling Black Label
CATEGORY: Digital Mixed-Media Campaign
AWARD: Campaign Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Gold - Branded Mobile Content & Applications
Miscellaneous

Be The Coach

AGENCY: Ogilvy South Africa
BRAND: Carling Black Label
CATEGORY: Branded Mobile Content & Applications
AWARD: Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Campaign Gold - Media Innovation - Media Campaign
Miscellaneous

Be The Coach

AGENCY: Ogilvy South Africa
BRAND: Carling Black Label
CATEGORY: Media Innovation - Media Campaign
AWARD: Campaign Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Campaign Gold - Sponsorship
Miscellaneous

Be The Coach

AGENCY: Ogilvy South Africa
BRAND: Carling Black Label
CATEGORY: Sponsorship
AWARD: Campaign Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Craft Gold - Design Crafts - Illustration
Miscellaneous

Fix A Smile Birthday Calendar

AGENCY: Saatchi & Saatchi
BRAND: Operation Smile
CATEGORY: Design Crafts - Illustration
AWARD: Craft Gold
ADVERTISER: Operation Smile Inc.

2012 Loerie Awards - Gold - Tactical use of Magazine
Miscellaneous

The Bluemotion Label

AGENCY: Ogilvy South Africa
BRAND: Volkswagen
CATEGORY: Tactical use of Magazine
AWARD: Gold
ADVERTISER: Volkswagen

2012 Loerie Awards - Campaign Gold - Sponsorship
Miscellaneous

Carling to Carling

AGENCY: Ogilvy South Africa
BRAND: Carling
CATEGORY: Sponsorship
AWARD: Campaign Gold

2012 Loerie Awards - Gold - Africa & Middle East - Internet, Mobile & Interactive Communication
Miscellaneous

Daktari 1525

AGENCY: Squad Digital Ltd
BRAND: Doctors On Call
CATEGORY: Africa & Middle East - Internet, Mobile & Interactive Communication
AWARD: Gold
ADVERTISER: Safaricom

2012 Loerie Awards - Craft Gold - Design Crafts - Illustration
Miscellaneous

Skip. The Evolution of Washing. Installation

AGENCY: The Jupiter Drawing Room
BRAND: Skip
CATEGORY: Design Crafts - Illustration
AWARD: Craft Gold
ADVERTISER: Unilever

2012 Loerie Awards - Craft Gold - Design Crafts - Writing
Miscellaneous

King James Bible

AGENCY: King James RSVP
BRAND: King James
CATEGORY: Design Crafts - Writing
AWARD: Craft Gold
ADVERTISER: King James

2012 Loerie Awards - Gold - Three Dimensional & Environmental Design -  Interior Design & Temporary Structures
Miscellaneous

Slow in the City

AGENCY: Tonic Design
BRAND: SLOW
CATEGORY: Three Dimensional & Environmental Design - Interior Design & Temporary Structures
AWARD: Gold
ADVERTISER: SLOW

2012 Loerie Awards - Gold - Publication Design - Annual Reports, Brochures & Technical Literature
Miscellaneous

Dolls House

AGENCY: Ireland | Davenport
BRAND: Habitat for Humanity
CATEGORY: Publication Design - Annual Reports, Brochures & Technical Literature
AWARD: Gold
ADVERTISER: Habitat for Humanity

2012 Loerie Awards - Silver - Media Innovation - Single Medium
Miscellaneous

Braille Burgers

AGENCY: MetropolitanRepublic
BRAND: Wimpy
CATEGORY: Media Innovation - Single Medium
AWARD: Silver
ADVERTISER: Wimpy

2012 Loerie Awards - Campaign Silver - PR Communication Campaign
Miscellaneous

Carling to Carling

AGENCY: Ogilvy South Africa
BRAND: Carling
CATEGORY: PR Communication Campaign
AWARD: Campaign Silver
ADVERTISER: South African Breweries

2012 Loerie Awards - Bronze - Media Innovation - Single Medium
Miscellaneous

Drive Alive 3D

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Drive Alive
CATEGORY: Media Innovation - Single Medium
AWARD: Bronze
ADVERTISER: Drive Alive

2012 Loerie Awards - Bronze - Ubuntu Award
Miscellaneous

The Bluemotion Label

AGENCY: Ogilvy South Africa
BRAND: Volkswagen
CATEGORY: Ubuntu Award
AWARD: Bronze
ADVERTISER: Volkswagen

2012 Loerie Awards - Bronze - Media Innovation - Single Medium
Miscellaneous

The Bluemotion Label

AGENCY: Ogilvy South Africa
BRAND: Volkswagen
CATEGORY: Media Innovation - Single Medium
AWARD: Bronze
ADVERTISER: Volkswagen

2012 Loerie Awards - Campaign Bronze - Integrated Campaign
Miscellaneous

MK is 1

AGENCY: Ogilvy South Africa
BRAND: M-Net
CATEGORY: Integrated Campaign
AWARD: Campaign Bronze
ADVERTISER: Multichoice