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The Loeries

Creative Award
Johannesburg, South Africa

2018 The Loeries Award Winners

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2018 Loerie Awards - Campaign Silver - Mixed-Media Campaign - Type B
Communication Design

Africa's Travel Indaba

AGENCY: FCB South Africa
BRAND: South African Tourism
CATEGORY: Mixed-Media Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: South African Tourism

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Date

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Youth & Adventure
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Flight Centre

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Swim

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Youth & Adventure
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Flight Centre

2018 Loerie Awards - Campaign Silver - Effective Creativity - Previous Winner
Effective Creativity

Chicken Licken Afronaut Case Study

AGENCY: Joe Public
BRAND: Chicken Licken
CATEGORY: Effective Creativity - Previous Winner
AWARD: Campaign Silver
ADVERTISER: Joe Public United

2018 Loerie Awards - Campaign Silver - Service Design - Type A
Service Design

Momentum Smart Underwriting

BRAND: Momentum
CATEGORY: Service Design - Type A
AWARD: Campaign Silver
ADVERTISER: Momentum Insurance

2018 Loerie Awards - Campaign Silver - Multiple Media Campaign - Type B
Media Innovation

The World’s First Baby Marathon Episode 2

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Multiple Media Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Silver - Multiple Media Campaign - Type B
Media Innovation

The World's First Baby Marathon Trailer

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Multiple Media Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Silver - Digital Integrated Campaign - Type B
Digital & Interactive Communication

The World's First Baby Marathon Trailer

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Silver - Multiple Media Campaign - Type B
Media Innovation

The World's First Baby Marathon Episode 1

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Multiple Media Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Silver - PR Campaign - Type B
PR & Media Communication

#SheDrives

AGENCY: TBWA\RAAD
BRAND: Nissan
CATEGORY: PR Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Renault

2018 Loerie Awards - Campaign Silver - Integrated Campaign - Integrated Multimedia Type B
Integrated Campaign

#NoExcuse Body Count

AGENCY: Ogilvy South Africa
BRAND: Carling Black Label
CATEGORY: Integrated Campaign - Integrated Multimedia Type B
AWARD: Campaign Silver
ADVERTISER: SABMiller Plc

2018 Loerie Awards - Campaign Silver - Digital Integrated Campaign - Type B
Digital & Interactive Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Silver - PR Campaign - Type B
PR & Media Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: PR Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Sanlam

2018 Loerie Awards - Campaign Silver - Integrated Campaign - Integrated Multimedia Type B
Integrated Campaign

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Integrated Campaign - Integrated Multimedia Type B
AWARD: Campaign Silver
ADVERTISER: Sanlam

2018 Loerie Awards - Campaign Silver - Data Driven Campaign - Type B
Digital & Interactive Communication

Breaking ballet

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Johannesburg Ballet Company
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Johannesburg Ballet Company

2018 Loerie Awards - Campaign Silver - Posters & Billboards - Type A
Communication Design

Year X

AGENCY: North VCA
BRAND: Ultimate X
CATEGORY: Posters & Billboards - Type A
AWARD: Campaign Silver
ADVERTISER: Ultimate X

2018 Loerie Awards - Campaign Silver - Mixed-Media Campaign - Type B
Communication Design

Building a Foods Brand

AGENCY: Woolworths@DAN
BRAND: David Jones Food
CATEGORY: Mixed-Media Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: David Jones Food

2018 Loerie Awards - Campaign Silver - Digital Integrated Campaign - Type B
Digital & Interactive Communication

Lucky Face

BRAND: LA LIBANAISE DES JEUX
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: LA LIBANAISE DES JEUX

2018 Loerie Awards - Campaign Silver - Newspaper Advertising - Type A
Print Communication

Life beyond the logo

AGENCY: FoxP2
BRAND: National Geographic Kids
CATEGORY: Newspaper Advertising - Type A
AWARD: Campaign Silver
ADVERTISER: National Geographic Society

2018 Loerie Awards - Campaign Silver - Indoor Posters - Type A
Print Communication

Temple

AGENCY: Joe Public
BRAND: Chicken Licken
CATEGORY: Indoor Posters - Type A
AWARD: Campaign Silver
ADVERTISER: Chicken Licken