2022 The Loeries Award Winners

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2022 Loerie Awards - Craft Gold - USER EXPERIENCE DESIGN
DIGITAL COMMUNICATION

The Wider Web

AGENCY: Impact BBDO
BRAND: Etisalat
CATEGORY: USER EXPERIENCE DESIGN
AWARD: Craft Gold
ADVERTISER: Etisalat

2022 Loerie Awards - Craft Gold - ANIMATION
FILM

New Polo. Game on.

AGENCY: Ogilvy South Africa
BRAND: Volkswagen Polo
CATEGORY: ANIMATION
AWARD: Craft Gold
ADVERTISER: Volkswagen

2022 Loerie Awards - Craft Gold - USE OF TECHNOLOGY
DIGITAL COMMUNICATION

New Polo. Game on.

AGENCY: Ogilvy South Africa
BRAND: Volkswagen Polo
CATEGORY: USE OF TECHNOLOGY
AWARD: Craft Gold
ADVERTISER: Volkswagen

2022 Loerie Awards - Craft Gold - DIRECTION
FILM

Feel The Fire With Chicken Licken’s New Ad

AGENCY: Joe Public
BRAND: Chicken Licken
CATEGORY: DIRECTION
AWARD: Craft Gold
ADVERTISER: Chicken Licken

2022 Loerie Awards - Craft Gold - WRITING
RADIO & AUDIO

"JAB JAB"

AGENCY: GREY South Africa
BRAND: DISTELL
CATEGORY: WRITING
AWARD: Craft Gold
ADVERTISER: Distell Group Limited

2022 Loerie Awards - Craft Gold - USE OF TECHNOLOGY
OUT OF HOME

Anti-Hijack Ads

AGENCY: VMLY&R Johannesburg
BRAND: Vodacom
CATEGORY: USE OF TECHNOLOGY
AWARD: Craft Gold
ADVERTISER: Vodacom

2022 Loerie Awards - Craft Gold - CINEMATOGRAPHY
FILM

Luck is Alive

AGENCY: Giant Films
BRAND: Mami Wata
CATEGORY: CINEMATOGRAPHY
AWARD: Craft Gold
ADVERTISER: Mami Wata

2022 Loerie Awards - Craft Gold - PRODUCTION DESIGN
FILM

Let's Go

AGENCY: Ogilvy South Africa
BRAND: Volkswagen
CATEGORY: PRODUCTION DESIGN
AWARD: Craft Gold
ADVERTISER: Volkswagen

2022 Loerie Awards - Craft Gold - PERFORMANCE
FILM

As Good as the Original

AGENCY: M&C Saatchi
BRAND: Burger King
CATEGORY: PERFORMANCE
AWARD: Craft Gold
ADVERTISER: Restaurant Brands International

2022 Loerie Awards - Craft Gold - TYPOGRAPHY
DESIGN

Shapa Soweto

AGENCY: Futura
BRAND: Nike
CATEGORY: TYPOGRAPHY
AWARD: Craft Gold
ADVERTISER: Nike

2022 Loerie Awards - Craft Gold - PRINT, OUT OF HOME & DESIGN CRAFTS - ILLUSTRATION
STUDENT AWARDS

The Ugly

BRAND: N/A
CATEGORY: PRINT, OUT OF HOME & DESIGN CRAFTS - ILLUSTRATION
AWARD: Craft Gold
ADVERTISER: N/A

2022 Loerie Awards - Craft Gold - ILLUSTRATION
DESIGN

Zioux Break Free

AGENCY: Grid Worldwide
BRAND: Zioux
CATEGORY: ILLUSTRATION
AWARD: Craft Gold
ADVERTISER: Zioux