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D&AD Awards

Creative Award
London, United Kingdom

2018 D&AD Awards Award Winners

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Yellow Pencil
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2018 D&AD - Yellow Pencil - Brand Experience & Environments
Branding

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Brand Experience & Environments
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - Use of Outdoor
Media

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Use of Outdoor
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - Public Environments
Experiential

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Public Environments
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - User Generated
Branded Content & Entertainment

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: User Generated
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - Earned Media/ Large Business (over 500 employees)
Integrated

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Earned Media/ Large Business (over 500 employees)
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - Advertising & Marketing Communications/Brand
Creativity for Good

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Advertising & Marketing Communications/Brand
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - Use of PR
Media

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Use of PR
AWARD: Yellow Pencil
ADVERTISER: State Street Corporation

2018 D&AD - Yellow Pencil - Special Effects for Film Advertising
Film Advertising Crafts

Ostrich

AGENCY: Leo Burnett Chicago
BRAND: Samsung Galaxy S8
CATEGORY: Special Effects for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Samsung Electronic

2018 D&AD - Yellow Pencil - Poster Advertising Campaigns
Outdoor Advertising

Kiwi Portraits Completed

AGENCY: Ogilvy Chicago
BRAND: Kiwi
CATEGORY: Poster Advertising Campaigns
AWARD: Yellow Pencil
ADVERTISER: SC JOHNSON

2018 D&AD - Yellow Pencil - Editing for Film Advertising
Film Advertising Crafts

Barbers

BRAND: iPhone 7
CATEGORY: Editing for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Apple Inc.

2018 D&AD - Yellow Pencil - Direction for Film Advertising
Film Advertising Crafts

Barbers

BRAND: iPhone 7
CATEGORY: Direction for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Apple Inc.

2018 D&AD - Yellow Pencil - Posters
Graphic Design

Mai Shutta (Berlin)

AGENCY: Grey Germany GmbH
BRAND: Terre des Femmes
CATEGORY: Posters
AWARD: Yellow Pencil
ADVERTISER: Terre des Femmes

2018 D&AD - Yellow Pencil - Direct Response/Film Advertising
Direct

Google Home of the Whopper

AGENCY: DAVID
BRAND: Whopper
CATEGORY: Direct Response/Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Burger King

2018 D&AD - Yellow Pencil - Innovative Use of Radio & Audio
Radio & Audio

Google Home of the Whopper

AGENCY: DAVID
BRAND: Whopper
CATEGORY: Innovative Use of Radio & Audio
AWARD: Yellow Pencil
ADVERTISER: Burger King

2018 D&AD - Yellow Pencil - Immersive
Branded Content & Entertainment

Google Home of the Whopper

AGENCY: DAVID
BRAND: Whopper
CATEGORY: Immersive
AWARD: Yellow Pencil
ADVERTISER: Burger King

2018 D&AD - Yellow Pencil - Advertising & Marketing Communications
Creativity for Good

Ash to Art

AGENCY: J. Walter Thompson London
BRAND: Glasgow School of Art
CATEGORY: Advertising & Marketing Communications
AWARD: Yellow Pencil
ADVERTISER: Glassglow School of Art

2018 D&AD - Yellow Pencil - Integrated Digital Campaigns
Digital Marketing

Magenta Unleashed 2

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Integrated Digital Campaigns
AWARD: Yellow Pencil
ADVERTISER: Deutsche Telekom AG

2018 D&AD - Yellow Pencil - Cinematography for Film Advertising
Film Advertising Crafts

Equal Love

AGENCY: BBH
BRAND: Absolut
CATEGORY: Cinematography for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: The Absolut Company

2018 D&AD - Yellow Pencil - Poster Advertising Campaigns
Outdoor Advertising

Flounder fish

AGENCY: VML Ogilvy Japan
BRAND: Sagawa Shoyu
CATEGORY: Poster Advertising Campaigns
AWARD: Yellow Pencil
ADVERTISER: Sagawa Shoyu

2018 D&AD - Yellow Pencil - Sponsored
Branded Content & Entertainment

The Talk (120s)

AGENCY: BBDO New York
BRAND: P&G
CATEGORY: Sponsored
AWARD: Yellow Pencil
ADVERTISER: Procter & Gamble