2014 International Food and Beverage Creative Excellence Awards - FAB Awards Award Winners

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2014 FAB Awards - FAB Award - Non-Alcoholic Drinks
Branded Content

Bus Levitation

AGENCY: Field Day
BRAND: Pepsi MAX
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: PepsiCo Inc.

2014 FAB Awards - FAB Award - Non-Alcoholic Drinks
Viral Marketing

The Magic’s in the Max 1

AGENCY: Field Day
BRAND: Pepsi MAX
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: PepsiCo Inc.

2014 FAB Awards - FAB Award - Non-Alcoholic Drinks
Branded Content

The Magic's in the Max 3

AGENCY: Field Day
BRAND: Pepsi MAX
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: PepsiCo Inc.

2014 FAB Awards - FAB Award - Non-Alcoholic Drinks
Viral Marketing

The Magic's in the Max 3

AGENCY: Field Day
BRAND: Pepsi MAX
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: PepsiCo Inc.

2014 FAB Awards - FAB Award - Non-Alcoholic Drinks
Viral Marketing

Bus Levitation

AGENCY: Field Day
BRAND: Pepsi MAX
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: PepsiCo Inc.

2014 FAB Awards - FAB Award - Non-Alcoholic Drinks
Branded Content

The Magic’s in the Max 1

AGENCY: Field Day
BRAND: Pepsi MAX
CATEGORY: Non-Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: PepsiCo Inc.

2014 FAB Awards - FAB Award - Confectionery & Snacks
Online Advertising

Are You Clark Enough?

AGENCY: Hill Holliday
BRAND: Clark
CATEGORY: Confectionery & Snacks
AWARD: FAB Award
ADVERTISER: Necco

2014 FAB Awards - FAB Award - Alcoholic Drinks
Collateral & POS

Ballance

AGENCY: Satumaa Family Business
BRAND: Ballantine’s
CATEGORY: Alcoholic Drinks
AWARD: FAB Award
ADVERTISER: Ballantine’s

2014 FAB Awards - FAB Award - Savoury Foods
Sales Promotion

Copyright 2

AGENCY: BBDO Canada
BRAND: Harvey’s
CATEGORY: Savoury Foods
AWARD: FAB Award
ADVERTISER: Harvey’s

2014 FAB Awards - FAB Award - Savoury Foods
Sales Promotion

Copyright

AGENCY: BBDO Canada
BRAND: Harvey’s
CATEGORY: Savoury Foods
AWARD: FAB Award
ADVERTISER: Harvey’s

2014 FAB Awards - FAB Award - Savoury Foods
Sales Promotion

Copyright 3

AGENCY: BBDO Canada
BRAND: Harvey’s
CATEGORY: Savoury Foods
AWARD: FAB Award
ADVERTISER: Harvey’s

2014 FAB Awards - FAB Award - Savoury Foods
Sales Promotion

Copyright ( Case Study)

AGENCY: BBDO Canada
BRAND: Harvey’s
CATEGORY: Savoury Foods
AWARD: FAB Award
ADVERTISER: Harvey’s

2014 FAB Awards - FAB Award - Savoury Foods
Sales Promotion

Copyright 3

AGENCY: BBDO Canada
BRAND: Harvey’s
CATEGORY: Savoury Foods
AWARD: FAB Award
ADVERTISER: Harvey’s

2014 FAB Awards - FAB Award - Savoury Foods
Sales Promotion

Copyright your burger

AGENCY: BBDO Canada
BRAND: Harvey’s
CATEGORY: Savoury Foods
AWARD: FAB Award
ADVERTISER: Harvey’s

2014 FAB Awards - FAB Award - Charitable Causes
Advertising Effectiveness

Give a Child a Breakfast

AGENCY: Carat
BRAND: Kellogg's
CATEGORY: Charitable Causes
AWARD: FAB Award
ADVERTISER: Kellogg's

2014 FAB Awards - FAB Award - Baking/Sweet Foods
Design Effectiveness

Dusting Off

AGENCY: Family
BRAND: Allinson Flour
CATEGORY: Baking/Sweet Foods
AWARD: FAB Award
ADVERTISER: Allinson Flour

2014 FAB Awards - FAB Award - Confectionery & Snacks
Design Effectiveness

Phileas Fogg

AGENCY: 1HQ
BRAND: KP
CATEGORY: Confectionery & Snacks
AWARD: FAB Award
ADVERTISER: KP Foods

2014 FAB Awards - FAB Award - Health Foods
Advertising Effectiveness

Crunch Your Cravings

AGENCY: Proximity Canada
BRAND: ShakeDowns
CATEGORY: Health Foods
AWARD: FAB Award
ADVERTISER: Baby Carrots

2014 FAB Awards - FAB Award - Baking/Sweet Foods
Advertising Effectiveness

Tweet When U Eat

AGENCY: Carat
BRAND: Kellogg's Krave
CATEGORY: Baking/Sweet Foods
AWARD: FAB Award
ADVERTISER: Kellogg Company