Mercedes-Benz - "A19 Car Park Showroom (120s)" by ADFEST 2024

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TitleA19 Car Park Showroom (120s)
BriefSummary:
In order to promote the new A19 motor show booth location of Mercedes-Benz and generate buzz leading up to the Bangkok International Motor Show, Thailand’s biggest automotive show, we launched an awareness campaign that strategically utilized high-traffic car parks in popular shopping malls throughout Bangkok. We created an immersive experience for potential customers by setting up a number of pop-up Mercedes-Benz A19 Car Park Showrooms in the A19 parking spots of the malls’ parking lots to capture the attention of passersby and build top-of-mind awareness for the A19 motor show location. 
Results:Location recognition and recall were achieved, helping drive hundreds of thousands of visitors to the Mercedes-Benz booth at the motor show.• 40 impressions• 14 million earned PR value• 21% increase in footfall to Mercedes-Benz motor show booth from 2022-2023• Mercedes-Benz became the #1 best-selling luxury car brand at the motor show
Agency
Campaign A19 parking lots
Advertiser Daimler AG
Brand Mercedes-Benz

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Chief Creative Officer T....rn Bo.....ate . T..m . Th....nd Subscribers Only
Creative Director R..k F...o . T..m . Th....nd Subscribers Only
Creative Group Head Su....rk Si......sri . T..m . Th....nd Subscribers Only
Art Director To....on Sri......nik . T..m . Th....nd Subscribers Only
Team x Thailand & HUB SEA I Lead Si.....at Run.......kul . T..m . Th....nd Subscribers Only
Account Manager A..a Ch......ong . T..m . Th....nd Subscribers Only
Senior Account Executive Aj.....eya P...ma . T..m . Th....nd Subscribers Only
Account Executive T...a Ch.....ej . T..m . Th....nd Subscribers Only
Agency Producer Y..a B....an . T..m . Th....nd Subscribers Only
Production House 888......ons . T..m . Th....nd Subscribers Only
Director Pi.....at Pr......ech . 888......ons Subscribers Only
Executive Producer S....na Ke.....han . 888......ons Subscribers Only
Photographer Kr......kon nan.......pon . 888......ons Subscribers Only
DOP 1 Th.....hai San......rat . 888......ons Subscribers Only
DOP 2 Ja....ng A...ri . 888......ons Subscribers Only
Editor Po....on Su......ang . 888......ons Subscribers Only
Colorist T...n Tha.......siri . 888......ons Subscribers Only