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Title | A19 Car Park Showroom (120s) |
Brief | Summary: In order to promote the new A19 motor show booth location of Mercedes-Benz and generate buzz leading up to the Bangkok International Motor Show, Thailand’s biggest automotive show, we launched an awareness campaign that strategically utilized high-traffic car parks in popular shopping malls throughout Bangkok. We created an immersive experience for potential customers by setting up a number of pop-up Mercedes-Benz A19 Car Park Showrooms in the A19 parking spots of the malls’ parking lots to capture the attention of passersby and build top-of-mind awareness for the A19 motor show location. Results:Location recognition and recall were achieved, helping drive hundreds of thousands of visitors to the Mercedes-Benz booth at the motor show.• 40 impressions• 14 million earned PR value• 21% increase in footfall to Mercedes-Benz motor show booth from 2022-2023• Mercedes-Benz became the #1 best-selling luxury car brand at the motor show |
Agency | BBDO Bangkok |
Campaign | A19 parking lots |
Advertiser | Daimler AG |
Brand | Mercedes-Benz |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Chief Creative Officer | T....rn Bo.....ate . T..m . Th....nd Subscribers Only |
Creative Director | R..k F...o . T..m . Th....nd Subscribers Only |
Creative Group Head | Su....rk Si......sri . T..m . Th....nd Subscribers Only |
Art Director | To....on Sri......nik . T..m . Th....nd Subscribers Only |
Team x Thailand & HUB SEA I Lead | Si.....at Run.......kul . T..m . Th....nd Subscribers Only |
Account Manager | A..a Ch......ong . T..m . Th....nd Subscribers Only |
Senior Account Executive | Aj.....eya P...ma . T..m . Th....nd Subscribers Only |
Account Executive | T...a Ch.....ej . T..m . Th....nd Subscribers Only |
Agency Producer | Y..a B....an . T..m . Th....nd Subscribers Only |
Production House | 888......ons . T..m . Th....nd Subscribers Only |
Director | Pi.....at Pr......ech . 888......ons Subscribers Only |
Executive Producer | S....na Ke.....han . 888......ons Subscribers Only |
Photographer | Kr......kon nan.......pon . 888......ons Subscribers Only |
DOP 1 | Th.....hai San......rat . 888......ons Subscribers Only |
DOP 2 | Ja....ng A...ri . 888......ons Subscribers Only |
Editor | Po....on Su......ang . 888......ons Subscribers Only |
Colorist | T...n Tha.......siri . 888......ons Subscribers Only |