1|2|3 Smart Account - "Beyond Money" by Cristal Media & ADvertising Summit 2017
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| Title | Beyond Money |
| Brief | To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product. -- Santander Bank decided to connect with millennials by questioning the true value of money via a sci-fi thriller. The "Black Mirror" style episode depicts a world in which one can sell one's most precious memories for cash. But when a woman literally removes too much of her memory bank, the consequences are terrifying. Following Spain’s historic economic crisis, people — primarily millennials — lost faith in banks. To promote a new type of account to a generation who just didn’t want to listen, Santander Bank produced an attention-grabbing, cinema-worthy short film. Void of any branding, the film simply — and quite beautifully — poses the question: what is worth more, experiences or money? Luckily with the bank’s new offer, clients won't have to choose. |
| Agency | MRM//McCann |
| Campaign | Beyond Money |
| Advertiser | Santander |
| Brand | 1|2|3 Smart Account |
| Posted | June 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | M...el B....ca Subscribers Only |
| Creative Director | J...�s Re....ta Subscribers Only |
| Creative Director | ..e ..n Subscribers Only |
| Art Director | R...el M...no Subscribers Only |
| Copywriter | S...io Vi......bia Subscribers Only |
| Copywriter | M...os Ma....nez Subscribers Only |
| Art Director | R...�n S....hez Subscribers Only |
| Art Director | Y...i G...ez Subscribers Only |
| Art Director | D..i R....na Subscribers Only |
| Brand Management | J...e .e Fe....co Subscribers Only |
| Client Services Manager | G...án Fr....ch Subscribers Only |
| Account Supervisor | M...a C...en Subscribers Only |
| Account Executive | H...na G...ia Subscribers Only |
| Account Executive | R...�n M...os Subscribers Only |
| Head of Digital | E...a A..i Subscribers Only |
| Content Management Supervisor | S...io R....ez Subscribers Only |
| Production Company Producer | S..a M...oz Subscribers Only |
| Planning Supervisor | R...EL ES......EÓN Subscribers Only |
| Director | K..e M...lo Subscribers Only |
| Director of Photography (DOP) | A..x C....án Subscribers Only |