2017 Cristal Media & ADvertising Summit Award Winners

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2017 Cristal  - Gold -  INTEGRATED CAMPAIGN
Digital

Extra Gum "Sarah & Juan"

AGENCY: Energy BBDO
BRAND: Extra
CATEGORY: INTEGRATED CAMPAIGN
AWARD: Gold
ADVERTISER: Wm Wrigley Jr. Co.

2017 Cristal  - Gold - Charity / General interest
Digital

Search Racism. Find truth.

AGENCY: FCB Zurich
BRAND: Refugees Welcome
CATEGORY: Charity / General interest
AWARD: Gold
ADVERTISER: Refugees Welcome

2017 Cristal  - Gold - Culture / Entertainment / Games / Sport
Digital

Bandenbingo - Rink Bingo

AGENCY: FCB Zurich
BRAND: Hockey Club Davos
CATEGORY: Culture / Entertainment / Games / Sport
AWARD: Gold
ADVERTISER: Hockey Club Davos

2017 Cristal  - Gold -  e-Commerce / Retail
Digital

Social Innovation Campaign

AGENCY: BBDO New York
BRAND: Lowe's
CATEGORY: e-Commerce / Retail
AWARD: Gold
ADVERTISER: Lowe's

2017 Cristal  - Gold - Media
Digital

Holidays On Demand

AGENCY: HUMANSEVEN
BRAND: Transavia
CATEGORY: Media
AWARD: Gold
ADVERTISER: Transavia

2017 Cristal  - Gold -  Clothing / Accessories
Outdoor

Be Seen

AGENCY: Y&R Dubai
BRAND: The Cartel
CATEGORY: Clothing / Accessories
AWARD: Gold
ADVERTISER: The Cartel

2017 Cristal  - Gold - Connected Device
Media

Dot. The first Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Connected Device
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 Cristal  - Gold - Connected Device
Media

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Connected Device
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 Cristal  - Gold -  Web banner
Digital

Champions Hijack

AGENCY: TBWA\RAAD
BRAND: Go Sport
CATEGORY: Web banner
AWARD: Gold
ADVERTISER: Go Sport

2017 Cristal  - Gold - Best Script
Film Craft

The World's Biggest Asshole

AGENCY: The Martin Agency
BRAND: Donate Life
CATEGORY: Best Script
AWARD: Gold
ADVERTISER: DonateLife America

2017 Cristal  - Gold - Best Non-profit / NGO Campaign
online video

The World's Biggest Asshole

AGENCY: The Martin Agency
BRAND: Donate Life
CATEGORY: Best Non-profit / NGO Campaign
AWARD: Gold
ADVERTISER: DonateLife America

2017 Cristal  - Gold - Beauty / Hygiene
Film

Kenzo World Eau de Parfum by Spike Jonze

BRAND: Kenzo
CATEGORY: Beauty / Hygiene
AWARD: Gold
ADVERTISER: Kenzo

2017 Cristal  - Gold - Services (other than financial)
Digital

The Voice

AGENCY: OMD
BRAND: Google
CATEGORY: Services (other than financial)
AWARD: Gold
ADVERTISER: Google

2017 Cristal  - Gold - Best Product Launch
Brand Entertainment & Content

#RunToMum with HOP! Air France

AGENCY: HUMANSEVEN
BRAND: HOP!
CATEGORY: Best Product Launch
AWARD: Gold
ADVERTISER: Air France

2017 Cristal  - Gold -  Best Use or Integration of Music
Brand Entertainment & Content

Summer Wonderland

AGENCY: Host Havas
BRAND: Air New Zealand
CATEGORY: Best Use or Integration of Music
AWARD: Gold
ADVERTISER: Air New Zealand ANZ

2017 Cristal  - Gold - Healthcare
Corporate & PR

HeroSmiths 30s

AGENCY: Energy BBDO
BRAND: Bayer
CATEGORY: Healthcare
AWARD: Gold
ADVERTISER: Bayer HealthCare LLC

2017 Cristal  - Gold - Best Use of Mobile
Promo & Direct

UberESCAPE

AGENCY: HUMANSEVEN
BRAND: Transavia
CATEGORY: Best Use of Mobile
AWARD: Gold
ADVERTISER: Transavia

2017 Cristal  - Gold -  Corporate Responsibility
Corporate & PR

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Corporate Responsibility
AWARD: Gold
ADVERTISER: State Street Corporation

2017 Cristal  - Gold - Effectiveness
Design

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Effectiveness
AWARD: Gold
ADVERTISER: State Street Corporation

2017 Cristal  - Gold -  Insurance / Banking / Financial Service
Outdoor

Fearless Girl Arrives

AGENCY: McCann Worldgroup
BRAND: State Street Global Advisors
CATEGORY: Insurance / Banking / Financial Service
AWARD: Gold
ADVERTISER: State Street Corporation