2011 Chip Shop Awards Award Winners

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2011 Carnyx Group Ltd - Chip - Best Viral
THE WINNERS

Darth Vader

AGENCY: Pool Worldwide
BRAND: TomTom
CATEGORY: Best Viral
AWARD: Chip
ADVERTISER: TomTom International BV

2011 Carnyx Group Ltd - Chip - Best Viral
THE WINNERS

Master Yoda

AGENCY: Pool Worldwide
BRAND: TomTom
CATEGORY: Best Viral
AWARD: Chip
ADVERTISER: TomTom International BV

2011 Carnyx Group Ltd - Chip - Best Charity Advert
THE WINNERS

Wardrobe

AGENCY: St. Luke’s Communications
BRAND: RNIB
CATEGORY: Best Charity Advert
AWARD: Chip
ADVERTISER: Royal National Institute for Blind People

2011 Carnyx Group Ltd - Chip - Best Ambient Media
THE WINNERS

A Bag For Lives

AGENCY: Publicis Chemistry
BRAND: Topshop
CATEGORY: Best Ambient Media
AWARD: Chip
ADVERTISER: Oxfam

2011 Carnyx Group Ltd - Chip - Best use of plagiarism
THE WINNERS

It's Not Just a Disability it's MS

AGENCY: Coolpink
BRAND: M&S
CATEGORY: Best use of plagiarism
AWARD: Chip
ADVERTISER: Marks & Spencer

2011 Carnyx Group Ltd - Chip - Best use of shocking copy
THE WINNERS

C***s

AGENCY: Golley Slater Group
BRAND: Court House Clinic
CATEGORY: Best use of shocking copy
AWARD: Chip
ADVERTISER: Court House Clinic

2011 Carnyx Group Ltd - Chip - Best use of bad taste
THE WINNERS

Father Dear Father

AGENCY: Rockfield Media
BRAND: Lynx
CATEGORY: Best use of bad taste
AWARD: Chip
ADVERTISER: Unilever

2011 Carnyx Group Ltd - Chip - Best use of bad taste
THE WINNERS

Image Stabilisation

AGENCY: Table19
BRAND: Canon
CATEGORY: Best use of bad taste
AWARD: Chip
ADVERTISER: Canon Inc.

2011 Carnyx Group Ltd - Chip - Best Advert Applied to a Mobile Medium
THE WINNERS

Tube

AGENCY: Saatchi & Saatchi X
BRAND: Samaritans
CATEGORY: Best Advert Applied to a Mobile Medium
AWARD: Chip
ADVERTISER: The Samaritans

2011 Carnyx Group Ltd - Chip - Best Outdoor Advert
THE WINNERS

Get High

BRAND: Virgin Airlines
CATEGORY: Best Outdoor Advert
AWARD: Chip
ADVERTISER: Virgin

2011 Carnyx Group Ltd - Chip - Best Use of a Shop Window Postcard Space
THE WINNERS

Chico

AGENCY: Saatchi & Saatchi X
BRAND: Chico The Dealer
CATEGORY: Best Use of a Shop Window Postcard Space
AWARD: Chip
ADVERTISER: Chico The Dealer

2011 Carnyx Group Ltd - Chip - Best Use of a Shop Window Postcard Space
THE WINNERS

Made For The Outdoors

AGENCY: Field Day
BRAND: The North Face
CATEGORY: Best Use of a Shop Window Postcard Space
AWARD: Chip
ADVERTISER: The North Face

2011 Carnyx Group Ltd - Chip - Best Consumer Ad or Campaign
THE WINNERS

Goodbye Charlie

AGENCY: Marketecture
BRAND: Mr Sheen
CATEGORY: Best Consumer Ad or Campaign
AWARD: Chip
ADVERTISER: Reckitt Benckiser Inc.

2011 Carnyx Group Ltd - Chip - Best Corporate Identity
THE WINNERS

Santa Brand Book

BRAND: Santa
CATEGORY: Best Corporate Identity
AWARD: Chip
ADVERTISER: Santa

2011 Carnyx Group Ltd - Chip - Best Use of Regional Dialect
THE WINNERS

Liverpool AA

AGENCY: ADZ Media
BRAND: AA
CATEGORY: Best Use of Regional Dialect
AWARD: Chip
ADVERTISER: The Automobile Association

2011 Carnyx Group Ltd - Chip - Invent Your Own Category
THE WINNERS

Polar Bear

BRAND: WWF
CATEGORY: Invent Your Own Category
AWARD: Chip
ADVERTISER: WWF

2011 Carnyx Group Ltd - Chip - Invent Your Own Category
THE WINNERS

Best Steal

AGENCY: Field Day
BRAND: Chip Shop Awards
CATEGORY: Invent Your Own Category
AWARD: Chip
ADVERTISER: Chip Shop Awards

2011 Carnyx Group Ltd - Chip - Best Remake of an Existing Advert
THE WINNERS

Cat Flap

AGENCY: elvis
BRAND: Ikea
CATEGORY: Best Remake of an Existing Advert
AWARD: Chip
ADVERTISER: IKEA

2011 Carnyx Group Ltd - Chip - Invent Your Own Category
THE WINNERS

Keys Says Sorry

AGENCY: Golley Slater & Partners Midlands
BRAND: Interflora
CATEGORY: Invent Your Own Category
AWARD: Chip
ADVERTISER: Interflora

2011 Carnyx Group Ltd - Chip - Best Self Promotion
THE WINNERS

The Saatchi Experiment

BRAND: MisterCastro
CATEGORY: Best Self Promotion
AWARD: Chip
ADVERTISER: MisterCastro