2014 The Intercontinental Advertising Cup (The Cup) / ICAC Award Winners

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2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Sports
Best of Products & Services

Parallel Journeys

AGENCY: J. Walter Thompson Bangalore
BRAND: Nike
CATEGORY: Best of Sports
AWARD: Cup Winner
ADVERTISER: Nike

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Interactive
Best of Media

Censored Tweet

AGENCY: DM9Rio
BRAND: Amnesty International
CATEGORY: Best of Interactive
AWARD: Cup Winner
ADVERTISER: Amnesty International

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Public & Private Services
Best of Products & Services

Censored Tweet

AGENCY: DM9Rio
BRAND: Amnesty International
CATEGORY: Best of Public & Private Services
AWARD: Cup Winner
ADVERTISER: Amnesty International

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Communication Media & Publications
Best of Products & Services

85 Seconds

AGENCY: AlmapBBDO
BRAND: Getty Images
CATEGORY: Best of Communication Media & Publications
AWARD: Cup Winner
ADVERTISER: Getty Images

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Electronics
Best of Products & Services

All Eyes on the S4

AGENCY: HeimatTBWA\
BRAND: Swisscom
CATEGORY: Best of Electronics
AWARD: Cup Winner
ADVERTISER: Swisscom

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Installations & Events
Best of Media

All Eyes on the S4

AGENCY: HeimatTBWA\
BRAND: Swisscom
CATEGORY: Best of Installations & Events
AWARD: Cup Winner
ADVERTISER: Swisscom

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Retail
Best of Products & Services

The Hornbach Hammer

AGENCY: HeimatTBWA\
BRAND: Hornbach
CATEGORY: Best of Retail
AWARD: Cup Winner
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Strategy
Best of AdMaking

The Hornbach Hammer

AGENCY: HeimatTBWA\
BRAND: Hornbach
CATEGORY: Best of Strategy
AWARD: Cup Winner
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Cars
Best of Products & Services

Chicken

AGENCY: Jung von Matt / Neckar
BRAND: Mercedes-Benz
CATEGORY: Best of Cars
AWARD: Cup Winner
ADVERTISER: Daimler AG

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Household, Business Appliances, Furnishing
Best of Products & Services

Renovated Billboards

AGENCY: Jung von Matt/Elbe
BRAND: Obi
CATEGORY: Best of Household, Business Appliances, Furnishing
AWARD: Cup Winner
ADVERTISER: Obi

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Radio
Best of Media

ZZZ Radio

AGENCY: Ace Saatchi & Saatchi
BRAND: Pampers
CATEGORY: Best of Radio
AWARD: Cup Winner
ADVERTISER: Unilever

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Most Insightful Idea
Best of Admaking

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Most Insightful Idea
AWARD: Cup Winner
ADVERTISER: CoorDown

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of One2One
Best of media

Chatroulette

AGENCY: VCCP Madrid
BRAND: Asociación española de Adolescentes y Adultos jóvenes con cáncer
CATEGORY: Best of One2One
AWARD: Cup Winner
ADVERTISER: Asociación española de Adolescentes y Adultos jóvenes con cáncer

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Outdoor
Best of Media

PlaCard: The Social Swipe

AGENCY: Accenture Song (formerly Kolle Rebbe)
BRAND: Bischöfliches Hilfswerk Misereor
CATEGORY: Best of Outdoor
AWARD: Cup Winner
ADVERTISER: Bischöfliches Hilfswerk Misereor

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of PR
Best of Media

Bentley Burial

AGENCY: Leo Burnett Tailor Made
BRAND: Brazilian Association of Organ Transplant
CATEGORY: Best of PR
AWARD: Cup Winner
ADVERTISER: Associação Brasileira de Transplante de Órgãos

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Direct Marketing
Best of Media

Rice-Code

AGENCY: Hakuhodo
BRAND: Inakadate
CATEGORY: Best of Direct Marketing
AWARD: Cup Winner
ADVERTISER: Inakadate Village

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Food
Best of Products & Services

Rice-Code

AGENCY: Hakuhodo
BRAND: Inakadate
CATEGORY: Best of Food
AWARD: Cup Winner
ADVERTISER: Inakadate Village

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Health & Personal Care
Best of Products & Services

Mother Book

AGENCY: AD Dentsu Inc.
BRAND: Kishokai
CATEGORY: Best of Health & Personal Care
AWARD: Cup Winner
ADVERTISER: Kishokai Medical Corporation

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Design
Best of Media

Mother Book

AGENCY: AD Dentsu Inc.
BRAND: Kishokai
CATEGORY: Best of Design
AWARD: Cup Winner
ADVERTISER: Kishokai Medical Corporation

2014 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Publications
Best of Media

Mother Book

AGENCY: AD Dentsu Inc.
BRAND: Kishokai
CATEGORY: Best of Publications
AWARD: Cup Winner
ADVERTISER: Kishokai Medical Corporation