2020 MAD STARS Award Winners

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2020 MAD STARS - Grand Prix - Sectors: Finance / Services
AD STARS: Social & Influencer

KFC Secret Menu (Case Film)

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Sectors: Finance / Services
AWARD: Grand Prix
ADVERTISER: KFC Corporation

2020 MAD STARS - Gold - Sectors:"Engagement Finance / Services
AD STARS: Social & Influencer

Souvenirs From Travel

AGENCY: Leo Burnett Taiwan
BRAND: China Airlines
CATEGORY: Sectors:"Engagement Finance / Services
AWARD: Gold
ADVERTISER: China Airlines

2020 MAD STARS - Gold - Social Insight & Engagement: Audience Targeting
AD STARS: Social & Influencer

Lonely Rambutan

AGENCY: Wunderman Thompson
BRAND: Malee
CATEGORY: Social Insight & Engagement: Audience Targeting
AWARD: Gold
ADVERTISER: Malee Enterprise Co Ltd

2020 MAD STARS - Gold - Social Insight & Engagement: Brand Storytelling
AD STARS: Social & Influencer

Please Arrest Me

AGENCY: Ogilvy Singapore
BRAND: RIT Foundation
CATEGORY: Social Insight & Engagement: Brand Storytelling
AWARD: Gold
ADVERTISER: RIT Foundation

2020 MAD STARS - Gold - Social Insight & Engagement: Entertainment & Audience Targeting
AD STARS: Social & Influencer

KFC Secret Menu (Case Film)

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Social Insight & Engagement: Entertainment & Audience Targeting
AWARD: Gold
ADVERTISER: KFC Corporation

2020 MAD STARS - Gold - Social Insight & Engagement: Engagement Social Data & Insight
AD STARS: Social & Influencer

The Unsaid - Day 1

AGENCY: Clemenger BBDO
BRAND: NZ Transport Agency
CATEGORY: Social Insight & Engagement: Engagement Social Data & Insight
AWARD: Gold
ADVERTISER: New Zealand Transport Agency

2020 MAD STARS - Silver - Social Insight & Engagement: Management Brand Storytelling
AD STARS: Social & Influencer

Belt Up

AGENCY: Clemenger BBDO
BRAND: New Zealand Transport Agency
CATEGORY: Social Insight & Engagement: Management Brand Storytelling
AWARD: Silver
ADVERTISER: New Zealand Transport Agency

2020 MAD STARS - Silver - Social Insight & Engagement: Entertainment & Community Building
AD STARS: Social & Influencer

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
CATEGORY: Social Insight & Engagement: Entertainment & Community Building
AWARD: Silver
ADVERTISER: WWF

2020 MAD STARS - Silver - Sectors: Drinks (alcoholic & non-alcoholic)
AD STARS: Social & Influencer

Mae Nak (Watch to Sleep Version)

AGENCY: Choojai & Friends
BRAND: Night Night
CATEGORY: Sectors: Drinks (alcoholic & non-alcoholic)
AWARD: Silver
ADVERTISER: Sand-M International Co., Ltd

2020 MAD STARS - Silver - Social Insight & Engagement: Management Social Customer Strategy
AD STARS: Social & Influencer

Mae Nak (Watch to Sleep Version)

AGENCY: Choojai & Friends
BRAND: Night Night
CATEGORY: Social Insight & Engagement: Management Social Customer Strategy
AWARD: Silver
ADVERTISER: Sand-M International Co., Ltd

2020 MAD STARS - Silver - Social Insight & Engagement: Community Building
AD STARS: Social & Influencer

True Fan Test (Case Film)

AGENCY: BBH Singapore
BRAND: Singtel
CATEGORY: Social Insight & Engagement: Community Building
AWARD: Silver
ADVERTISER: Singapore Telecommunications Limited

2020 MAD STARS - Bronze - Social Insight & Engagement: Social Data & Insight
AD STARS: Social & Influencer

MÜPOLASH

AGENCY: Ogilvy Social Lab
BRAND: IKEA
CATEGORY: Social Insight & Engagement: Social Data & Insight
AWARD: Bronze
ADVERTISER: IKEA

2020 MAD STARS - Bronze - Sectors / giveaways, print Not-for-profit /  Charity/
AD STARS: Social & Influencer

Birds Records (Dich by Ivan Dorn)

AGENCY: BBDO Russia Group
BRAND: WWF Russia
CATEGORY: Sectors / giveaways, print Not-for-profit / Charity/
AWARD: Bronze
ADVERTISER: WWF

2020 MAD STARS - Bronze - Sectors: Finance / Services
AD STARS: Social & Influencer

VOKA SMARTFAKE

AGENCY: #EducandoaSergio
BRAND: VOKA Smartfilm
CATEGORY: Sectors: Finance / Services
AWARD: Bronze
ADVERTISER: VOKA Smartfilm

2020 MAD STARS - Bronze - Sectors: Entertainment & Finance / Services
AD STARS: Social & Influencer

KFC Michelin Impossible

AGENCY: Infinity Squared
BRAND: KFC
CATEGORY: Sectors: Entertainment & Finance / Services
AWARD: Bronze
ADVERTISER: KFC

2020 MAD STARS - Bronze - Sectors: Foods
AD STARS: Social & Influencer

Generosity Bar

AGENCY: Ogilvy Singapore
BRAND: Cadbury
CATEGORY: Sectors: Foods
AWARD: Bronze
ADVERTISER: Mondelez International

2020 MAD STARS - Bronze - Sectors: Entertainment & Not-for-profit / Charity
2020 MAD STARS - Bronze - Social Insight & Engagement: Social Customer Strategy
AD STARS: Social & Influencer

Strike Out Cancer

AGENCY: Pages BBDO
BRAND: La Sirena
CATEGORY: Social Insight & Engagement: Social Customer Strategy
AWARD: Bronze
ADVERTISER: Grupo Ramos

2020 MAD STARS - Crystal - Social Insight & Engagement: Management Audience Targeting
AD STARS: Social & Influencer

The Greatest Reads

AGENCY: Contrapunto Russia
BRAND: Beeline
CATEGORY: Social Insight & Engagement: Management Audience Targeting
AWARD: Crystal
ADVERTISER: Beeline

2020 MAD STARS - Crystal - Social Insight & Engagement: Engagement Social Data & Insight
AD STARS: Social & Influencer

Hunger Insurance Case Film

AGENCY: Impact BBDO
BRAND: Snickers
CATEGORY: Social Insight & Engagement: Engagement Social Data & Insight
AWARD: Crystal
ADVERTISER: Snickers