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2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

#LikeAGirl

AGENCY: Leo Burnett Chicago
BRAND: Always
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Procter & Gamble

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

The Organic Effect

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Coop
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Coop

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

The Organic Effect

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Coop
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Coop

2016 D&AD Impact - White Pencil - Marketing Campaign
Communication & Interaction

The Purity Test

AGENCY: Cohn&Jansen JWT
BRAND: Aqua Carpatica
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Valvis Holding

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

Fair Food Program Branding Campaign

AGENCY: Pinkwater & Putman
BRAND: Coalition of Immokalee Workers
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Coalition of Immokalee Workers

2016 D&AD Impact - White Pencil - Marketing Campaign
Urban Living

Get a beep

AGENCY: Edelman Deportivo
BRAND: Hövding
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Hövding

2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

Dads #ShareTheLoad

AGENCY: BBDO India
BRAND: Ariel Matic
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Procter & Gamble

2016 D&AD Impact - Black Pencil - Marketing Campaign
Industry Evolution

The Inglorious Fruits & Vegetables Case

AGENCY: Marcel
BRAND: Intermarché
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Black Pencil
ADVERTISER: Intermarché

2016 D&AD Impact - Black Pencil - Marketing Campaign
Community

Groceries not Guns

AGENCY: Grey Canada
BRAND: Public Awareness - Gun Control
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Black Pencil
ADVERTISER: Moms Demand Action for Gun Sense in America

2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

This is Wholesome

AGENCY: Droga5
BRAND: Honey Maid
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Mondelez International

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Financial Empowerment

Fuck The Poor

AGENCY: Publicis London
BRAND: The Pilion Trust
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: The Pilion Trust

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Environmental Sustainability

Reversible Barcode

AGENCY: Cheil Hong Kong
BRAND: Life Nutrition
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: Life Nutrition

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Responsible Production & Consumption

Slow Down GPS

AGENCY: Forsman & Bodenfors Göteborg
BRAND: If Insurance
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: If Insurance

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Financial Empowerment

Race for retirement

AGENCY: Droga5
BRAND: Prudential
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: Prudential Financial, Inc.

2016 D&AD Impact - Wood Pencil - Marketing Campaign
Diversity & Equality

The Autocomplete Truth

AGENCY: Ogilvy UAE
BRAND: UN Women
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Wood Pencil
ADVERTISER: United Nations Women

2016 D&AD Impact - Wood Pencil - Marketing Campaign
Health & Wellness

This Girl Can

AGENCY: FCB London
BRAND: Sport England
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Wood Pencil
ADVERTISER: Sport England

2016 D&AD Impact - Wood Pencil - Marketing Campaign
Environmental Sustainability

Just

AGENCY: Leo Burnett Sydney
BRAND: WWF
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Wood Pencil
ADVERTISER: WWF

2016 D&AD Impact - Wood Pencil - Marketing Campaign
Community

Proud Whopper

AGENCY: DAVID
BRAND: Burger King
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Wood Pencil
ADVERTISER: Burger King

2016 D&AD Impact - Wood Pencil - Marketing Campaign
Community

Touch The Pickle

AGENCY: BBDO India
BRAND: Whisper
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Wood Pencil
ADVERTISER: Procter & Gamble

2016 D&AD Impact - Wood Pencil - Marketing Campaign
Government Engagement

Groceries not Guns

AGENCY: Grey Canada
BRAND: Public Awareness - Gun Control
YEAR: 2016
CATEGORY: Marketing Campaign
AWARD: Wood Pencil
ADVERTISER: Moms Demand Action for Gun Sense in America