William Akerlof

Will Akerlof is the President and CEO of Liquid Advertising, a full-service, independent global advertising and marketing agency that he founded in 2000. Under his leadership, Liquid Advertising has become a key player in marketing for the video game industry, known for its data-driven, innovative and effective brand storytelling. Will’s strategic insight has helped the company remain profitable and resilient, securing new business opportunities and steering it toward success. Outside of his professional achievements, Will is deeply invested in environmental conservation and serves on the Board of Directors for Earthrace Conservation Costa Rica, advocating for marine life protection and sustainable practices. An accomplished scuba diver holding a PADI rescue certification and GUE fundamentals, Will has dove on all the continents, including Antarctica. Will’s adventurous spirit and passion for the outdoors extend to his appreciation for exploring diverse underwater worlds, where he finds inspiration and balance.