My Latest Work
SEE ALL WORKGet Your Head Out of the Cloud
Mirror Guy
Trailscape
Who Controls You?
About me
Creator of some of the most iconic and memorable advertising over the past two decades, Lance’s portfolio of work ranges from MTV and Budweiser to HUMMER, Cadillac, and Volkswagen’s classic “Drivers Wanted” campaign. He’s won virtually every major industry award including the Cannes Grand Prix, Grand Clio, D&AD, MPA Kelly, and One Show, and has served as a member of VCU Brand Center’s Advisory Board. As a founder of Modernista!, Lance’s stylish, edgy work attracted a devout Generation Y following for such clients as Gap, Converse, and (RED). And since joining Hill Holliday in 2011, he’s attracted notable new business including Planet Fitness, Tempur Sealy International, LG Home Appliances USA, Robert Half, and the global rebranding of Bank of America.
Sector Experience
- Public Safety, Health & Hygiene
- Fitness Devices, Gym & Exercising Machines
- Institutional/Public Interest/Non-Profit Org.
- Insurance
- Banking & Financial Services, Investments, Stock Brokers
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Home Appliances, Furniture & Gardening
- Charities, Foundations, Volunteers
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Midsize Cars
- Cars
- Jewelry
- Car Dealers
- Online Retail, E-store
- Banking, Finance, Law & Insurance
- TV/Radio Programs & Stations
- Sportswear
- Apparel & Accessories Stores
- Automotive
- Compact & Small Cars
- Coupes & Convertibles
My Work
SEE ALL WORKThe Sixth Floor - Intro
- BRAND:
- John Hancock
- AGENCY:
- Hill Holliday
The Question - Intro
- BRAND:
- John Hancock
- AGENCY:
- Hill Holliday
The Walk - Intro
- BRAND:
- John Hancock
- AGENCY:
- Hill Holliday
Pillars
- BRAND:
- Bank of America
- AGENCY:
- Hill Holliday
Rock Star
- BRAND:
- Bank of America
- AGENCY:
- Hill Holliday
Conference
- BRAND:
- Bank of America
- AGENCY:
- Hill Holliday
So Clean
- BRAND:
- LG Home Appliances
- AGENCY:
- Hill Holliday
Too Fast
- BRAND:
- LG Home Appliances
- AGENCY:
- Hill Holliday
Positions
EVP / Chief Creative Officer
Boston, United States
January 2011 - Present (13 years 10 months)
Mirror Guy
- BRAND:
- Planet Fitness
- AGENCY:
- Hill Holliday
Trailscape
- BRAND:
- Capra
- AGENCY:
- Hill Holliday
Who Controls You?
- BRAND:
- Above the Influence
- AGENCY:
- Hill Holliday
The Sixth Floor - Intro
- BRAND:
- John Hancock
- AGENCY:
- Hill Holliday
The Question - Intro
- BRAND:
- John Hancock
- AGENCY:
- Hill Holliday
The Walk - Intro
- BRAND:
- John Hancock
- AGENCY:
- Hill Holliday
Pillars
- BRAND:
- Bank of America
- AGENCY:
- Hill Holliday
Rock Star
- BRAND:
- Bank of America
- AGENCY:
- Hill Holliday
Conference
- BRAND:
- Bank of America
- AGENCY:
- Hill Holliday
So Clean
- BRAND:
- LG Home Appliances
- AGENCY:
- Hill Holliday
Too Fast
- BRAND:
- LG Home Appliances
- AGENCY:
- Hill Holliday
Hot Cookies
- BRAND:
- LG Home Appliances
- AGENCY:
- Hill Holliday
Front & Center
- BRAND:
- LG Home Appliances
- AGENCY:
- Hill Holliday
U2 "Invisible"
- BRAND:
- in support of (RED)
- AGENCY:
- Hill Holliday
Dustin’s #mydunkin Latte Story
- BRAND:
- Dunkin' Donuts
- AGENCY:
- Hill Holliday
La historia de Mauricio #midunkin Café
- BRAND:
- Dunkin' Donuts
- AGENCY:
- Hill Holliday
Co-Founder, Executive Creative Director
Boston, United States
January 2000 - January 2011 (11 years)
Didn't See It Coming
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Metal
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Monogam (100)
- BRAND:
- Hearts On Fire
- AGENCY:
- Modernista!
Shower
- BRAND:
- Hearts On Fire
- AGENCY:
- Modernista!
Grass
- BRAND:
- Hearts On Fire
- AGENCY:
- Modernista!
Bed
- BRAND:
- Hearts On Fire
- AGENCY:
- Modernista!
Escape (60 sec)
- BRAND:
- Hummer
- AGENCY:
- Modernista!
Morning Ritual
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Sun
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Roll
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
New Job (60 sec)
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Escape
- BRAND:
- Hummer
- AGENCY:
- Modernista!
Trickle
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Crest
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Heart
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
New Job (30 sec)
- BRAND:
- Cadillac
- AGENCY:
- Modernista!
Carriage 2
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Synchronicity
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Extra Headroom
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Hand
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Hair
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Foot
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Sun Sentinel Weather Map
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Turbonium.com
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Bouquet
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Nite Nite
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Ice Cream
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Passing
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Sand
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Parking Lot
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Carriage
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Milky Way
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Executive Creative Director
Identity One
Boston, United States