About me
Daisy Expósito-Ulla, an iconic name in multicultural communications in America, is Chairman/CEO of d expósito & Partners, LLC, an independent, woman- and minority-owned, full-service marketing and communications agency. Dubbed as The New American Agency™, d expósito & Partners offers excellence in marketing while creatively leveraging cultural insights for total market solutions in today’s New America. In March of 2013, the agency shared the coveted Ogilvy Silver Award within the Multicultural Category for their work for ConAgra Foods.;Expósito-Ulla’s professional beginnings hark back to content creation for television, as well as creative and production work at pioneering Hispanic agency Conill (now part of Saatchi & Saatchi). However, it was as a result of the unique success story at the ad agency she helped found, The Bravo Group (a Young & Rubicam/WPP company), that she captured the attention of the media and became a household name within the marketing industry. As head of Bravo, the agency reported billings of nearly half a billion dollars. With its enormous success, Bravo virtually became the blueprint for other global agencies wanting to enter the U.S. Hispanic and Multicultural arena.;Daisy has achieved a stellar career in brand-building through successful advertising and marketing communications, creating consumer-centric strategies and effective, holistic campaigns proven to engage and move consumers to embrace brands. Under her leadership, d expósito & Partners has already experienced significant growth, expanding and diversifying its client roster that includes the U.S. Census 2010. Other clients include ConAgra Foods, McDonald’s Restaurants of the New York Tri-State area, AARP, U.S. Army, Amtrak, Amway, among others.;As a reflection of her strategic and business-building abilities, her client experience extends across multiple categories, with clients such as Sears, AT&T, AT&T Wireless, Citibank, Kraft Foods, Wyeth Consumer Healthcare, Bank of America, Chevron, Miller Brewing Company, Campbell Soup Co., Dr. Pepper, Unilever, McDonald’s, The Ford Motor Company, Mazda, the U.S. Army and the U.S. Postal Service. Her creative and strategic leadership produced extraordinary results for clients and won much creative recognition, including numerous Clio, Effie, Telly, Addy, NY Festival of Festivals among many others. However, her most visible and gratifying achievement was spearheading the development of the Hispanic communications platform for the US Census 2000, which helped verify the presence of over 40 million Hispanics living in the United States.;Daisy has served on various industry association boards of directors, such as the AdCouncil and the AAAA Foundation. She helped found the Association for Hispanic Advertising Agencies (AHAA), and served as a board member for two terms. While serving as president of AHAA, she conceived and launched one of her most ambitious public service initiatives, FuturaMente (FutureMinds), a national campaign to motivate Hispanic-Americans to become teachers while also promoting education of Latino children and youth. She currently serves on the board of directors of the Advertising Education Foundation (AEF), and she is a founding member, former trustee and currently sits on the foundation board for the New America Alliance.;Since 2000, she has been involved with The National Campaign to Prevent Teen and Unplanned Pregnancy, and has been a member of its Board of Directors until 2013. She was the founding chair of its Latino Initiative and continues to serve in the committee, whose objective is to decrease teen pregnancy among Latinos in the United States. Her involvement with the American Cancer Society resulted in the first outreach effort to raise awareness and educate Spanish-speaking women about the prevention and treatment of breast cancer. For this, she received the American Cancer Society’s Humanitarian Award.;Daisy is the recipient of countless industry and civic awards. Among these, she has been bestowed recognition by New York’s The International Center, alongside Nobel Peace laureate Elie Wiesel, and Henry Kissinger, as well as The Carvel Immigrant Award. She has been recognized twice by Crain’s New York Business as one of New York’s 100 Top Minority Executives and Multicultural Leaders. She has received the Women of Distinction award by the Girl Scouts Council of Greater New York and the Salute to Women Achievers award from the YMCA of New York. She was honored with a Role Model award at the American Advertising Federation District Two Diversity Achievement Awards. She has also been honored as an outstanding leader at the New York Women’s Agenda eighth annual “Star” Breakfast. Most notably, though, she was recognized with the distinction Women Who Change the World by New York Women in Communications, Inc., winning her the prestigious Matrix Award in May 2003, the first Latina to receive the recognition.;Most recent recognitions, since her new start with d expósito & Partners, include: NY Women’s Chamber of Commerce Excellence in Business Award, Latin Business Magazine’s Spirit Award 2007, Latina Style Magazine’s 2008 Entrepreneur of the Year, Latin Business Magazine’s 2008 Excellence Recognition, the Institute for the Puerto Rican/Hispanic Elderly 30th Anniversary Gala’s Corporate Achievement Award. Servicing the McDonald’s business, a brand to which her professional career has consistently sustained a link, has garnered the agency several performance awards from the client.;Daisy’s love for the arts has manifested itself in her support, along with that of her husband, for various projects throughout the years, among them El Museo del Barrio, Teatro Repertorio Español, INTAR, and Jazz at Lincoln Center. They have been serving as board members of Repertorio Español since 2004.;Daisy Expósito-Ulla came to the United States from Cuba with her family in 1964. Daisy and her husband and business partner Jorge Ulla, an award-winning filmmaker and Grammy-nominated producer, live in New York City with their 24 year-old son, Gabriel, an NYU honors’ graduate who is an editor at eater.com and a features writer and contributor to publications such as The Wall Street Journal, and specialized food publications such as Lucky Peach and Bon Appétit, among others