Greg Gray

Greg Gray is one of the most accomplished directors in the ad industry. His intuitive understanding of the role of television in brand building and communication is a skill that attracts storyboards from around the world.Greg’s talent for remarkable narrative storytelling and ability to obtain authentic credible performances from actors is evident in the majority of his work. This is demonstrated in his beautifully crafted piece for Oude Meester with actor Jamie Fox and most recently his emotive film for Bell’s whiskey, which is classic Greg at his very best.Greg has a reputation and skill for absolute attention to detail in his filmmaking and it is this intense crafting that sets his work apart. His diverse body of work includes his recent upbeat ads for Coca-Cola; the authentic, emotionally engaging human tales brought to life in Amstel chef and boxer; as well as his clever interpretation of wit and humour evident in his body of work for Savanna cider, which spans over a decade.Greg’s work has consistently won awards from all the major ad shows, including Cannes, Clios, D&AD, Loeries and the One Show show. His iconic ad for for Virgin Atlantic was voted number one international commercial worldwide by Campaign magazine, as well being included in the Shots 100th issue as one of the best ever commercials of all time. Greg’s work has also featured in the Gunn report, including a placement in the top 50 commercials worldwide.In addition to this, Greg has been listed in the bestadsontv top 20 directors worldwide and, in 2008, he was commemorated as director of the year by Adreview.At the heart of Greg’s passion for making great films is his unwavering belief in the idea always being the hero and recognising the importance of this and enjoying the reward of seeing it successfully brought to life.