| Title | SickKids VS: Undeniable (90s) |
| Brief | This film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track. |
| Agency | Cossette |
| Campaign | SickKids VS: Undeniable |
| Advertiser | SickKids Foundation |
| Brand | SickKids Foundation |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Chief Creative Officer | C...os M...no Subscribers Only |
| Chief Creative Officer | P...r I...zi Subscribers Only |
| Creative Director | C...g Mc....sh Subscribers Only |
| Creative Director | J...es Z...il Subscribers Only |
| Copywriter | C...g Mc....sh Subscribers Only |
| Art Director | J...es Z...il Subscribers Only |
| Designer | N....ha Mi......ska Subscribers Only |
| Agency Producer | D..a Th....on Subscribers Only |
| Account Supervisor | O...ia Fi.....eni Subscribers Only |
| Account Director | H..h .o Subscribers Only |
| Brand Director | Mi....le P...z Subscribers Only |
| Brand Director | S...e G..h Subscribers Only |
| Director Strategy | Fe....do A...se Subscribers Only |
| Chief Strategy Officer | J...n C...ey Subscribers Only |
| Production Company | S..n ..d B...s F..m C....ny Subscribers Only |
| Editing Company | S..n ..d B...s F..m C....ny Subscribers Only |
| Director | M..k Z...rt Subscribers Only |
| Director of Photography (DOP) | J....on P....ll Subscribers Only |
| Production Company Producer | ..n F..d Subscribers Only |
| Production Company Producer | L...e T...as Subscribers Only |
| Production Company Producer | J..n B..l Subscribers Only |
| Editor | M...a Ra....ic Subscribers Only |
| Music Creative Director | D...er T...l Subscribers Only |
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