My Latest Work
SEE ALL WORKPottyTunity Teaser
NYFA 2025 Open for Entries. No BS Allowed.
Muxes: Next 500 Years
Hoffman, Hoffman, Hoffman & Hoffman
About me
Hello! My name is Thiago, and I’m a creative leader currently based in NYC.
I love my job. It allowed me to tell the story of a transgender nun, co-create and launch a new Coke globaly with a major artist, turn a business-killing consumer behavior into a business driver, create a wearable device that helps people chill, make a global fashion collection that empowers people against online hate, help the colorblind see color for the first time, among many other things. It also allowed me to spend the last decade working for major creative agencies in five different cities, in four different countries, in three different continents. All this while collaborating, leading, and learning from people that are way smarter and more talented than me.
Sector Experience
- Toilet Paper, Tissues
- Trade Shows, Events & Festivals
- Hygiene & Personal Care Products
- Business Services
- Potato Chips, Crisps & Crackers
- OTC Medicines (Pain Relievers, Cold & Flu, ...)
- Beers, Ciders, Lagers
- Cars
- Other Online Services
- Apparel, Fashion & Footwear
- Watches
- Clothing
- Public Safety, Health & Hygiene
- Disease Awareness, Support Groups & Associations
- Paints, Wood Protectors, Paint Brushes, Adhesives
- Charities, Foundations, Volunteers
Awards
- 2024 CLIO Awards
- 2024 ANDY Awards
- 2023 D&AD Awards
- 2022 Cannes Lions International Festival of Creativity
- 2021 LIA
- 2021 The One Show
- 2021 The Golden Drum Awards
- 2020 The New York Festivals Advertising Awards
- 2020 Art Directors Club of Europe
- 2020 Eurobest
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 British Arrows
- 2018 Epica Awards
- 2013 Kinsale Shark Advertising Festival
People I worked with
Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy
Publicis Italy
Cristiana Boccassini
Chief Creative Officer
Publicis Milan
Mihnea Gheorghiu
Global executive creative director
Publicis Italy
Monica Radulescu
Strategy Director
LePub (HQ)
Doina Tatu
Social Media Manager
Publicis Italy
My Work
SEE ALL WORKMr. P
- BRAND:
- Pringles
- AGENCY:
- Grey New York
Access Codes - Board
- BRAND:
- Haleon
- AGENCY:
- Grey New York
Access Codes
- BRAND:
- Haleon
- AGENCY:
- Grey New York
Party For Real
- BRAND:
- Modelo
- AGENCY:
- Grey New York
Safety behind the scenes
- BRAND:
- Volvo Cars USA
- AGENCY:
- Grey
Doubt Delivered
- BRAND:
- AGENCY:
- BBDO San Francisco
Francesca
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Free Range Humans - Series Trailer
- BRAND:
- Corona
- AGENCY:
- Pereira O'Dell
Superspeed
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Positions
Chief Creative Officer
Grey Group
Dec - Present · 5 mos
Grey Group
Dec - Present · 5 mos
PottyTunity Teaser
- BRAND:
- Angel Soft
- AGENCY:
- Grey
Safety behind the scenes
- BRAND:
- Volvo Cars USA
- AGENCY:
- Grey
Global Executive Creative Director
New York, United States
April 2022 - December 2022 (8 months)
Global creative lead for The Coca-Cola Company
Chief Creative Officer
San Francisco, United States
April 2021 - April 2022 (1 year)
Creative lead for Stella Artois US and Corona Global.
Free Range Humans - Series Trailer
- BRAND:
- Corona
- AGENCY:
- Pereira O'Dell
Leading global creative work for Diesel and Heineken.
Francesca
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Superspeed
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Telekinesis
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Teleport
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Francesca. A Diesel film.
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Enjoy Before Returning
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Return Policy
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
For Successful Living
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
The (RE) collection 4
- BRAND:
- Coca-Cola/Diesel
- AGENCY:
- Publicis Italy
The (RE) collection 3
- BRAND:
- Coca-Cola/Diesel
- AGENCY:
- Publicis Italy
The (RE) collection 2
- BRAND:
- Coca-Cola/Diesel
- AGENCY:
- Publicis Italy
The (RE) collection 1
- BRAND:
- Coca-Cola/Diesel
- AGENCY:
- Publicis Italy
The (RE) collection
- BRAND:
- Coca-Cola/Diesel
- AGENCY:
- Publicis Italy
Enjoy Before Returning
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Diesel x La Casa De Papel
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
Influencers Only Write On Social Media
- BRAND:
- Diesel
- AGENCY:
- Publicis Italy
- 2021 Cannes Lions International Festival of Creativity
- 2021 CLIO Awards
- 2021 ANDY Awards
- 2021 LIA
- 2021 D&AD Awards
- 2021 The One Show
- 2021 The Golden Drum Awards
- 2020 The New York Festivals Advertising Awards
- 2020 Art Directors Club of Europe
- 2020 Eurobest
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 British Arrows
- 2018 Epica Awards
Co-leading global creative efforts for clients such as Motorola, Lenovo, American Express and Coca-Cola.
Clients included AB Inbev, Kmart, KFC and Valspar, among others.
Color For The Colorblind
- BRAND:
- Valspar
- AGENCY:
- FCB Chicago
Developing integrated campaigns for global and local brands.
Clients: Fiat, Samsung, Atlantico Bank, Red Cross, MTV, Fanta, Amnesty International
Clients: Fiat, Samsung, Atlantico Bank, Red Cross, MTV, Fanta, Amnesty International
Water
- BRAND:
- Portuguese Red Cross
- AGENCY:
- Leo Burnett Publicidade, lda.
Developing offline campaigns for global and local brands.
Clients: Bradesco Bank, Johnnie Walker, Mentos, Renault, Playboy Magazine, Unilever, ESPN, TIM Mobile.
Clients: Bradesco Bank, Johnnie Walker, Mentos, Renault, Playboy Magazine, Unilever, ESPN, TIM Mobile.
Drama
- BRAND:
- Mix Brasil
- AGENCY:
- NEOGAMA
Comedy
- BRAND:
- Mix Brasil
- AGENCY:
- NEOGAMA
Western
- BRAND:
- Mix Brasil
- AGENCY:
- NEOGAMA
Mama Dance
- BRAND:
- CRIO Hospital
- AGENCY:
- Bravo/BBG
Mama Dance
- BRAND:
- CRIO Hospital
- AGENCY:
- Bravo/BBG
Lifeguard
- BRAND:
- Doctor Macel Macedo
- AGENCY:
- Bravo/BBG
Education
Bachelor's degree, Social Communications - Advertising and Marketing
2002 - 2006 (4 years)
