| Title | #rightmyname |
| Brief | Every day, South Africans with non-English names are told by spellcheck that their African names are errors. Nando’s wanted to right this wrong. The #rightmyname campaign encouraged the public to add their names to an online database. When the list was complete, everyone could download it to their computer's dictionary, ensuring that the red lines disappeared. The nation’s largest newspaper loved the story and even underlined all the African names in its articles, at no cost. |
| Agency | M&C Saatchi Abel |
| Campaign | #RIGHTMYNAME |
| Advertiser | Nando's |
| Brand | Nando's |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Copywriter | G...on ..y Subscribers Only |
| Copywriter | J...an T...n Subscribers Only |
| Copywriter | ..m K...z Subscribers Only |
| Art Director | Ts......tso P....he Subscribers Only |
| Project Manager | R...n .e B..r Subscribers Only |
| Agency Producer | M....ne L..y Subscribers Only |
| Account Manager | T...ah H...is Subscribers Only |
| Brand Representative | J..e Jo.....ne Subscribers Only |
| Chief Creative Officer | ..o M....go Subscribers Only |
| Digital Design | G...n D..e Subscribers Only |
| Digital Design | L....so M...li Subscribers Only |
| Executive Creative Director | G...on ..y Subscribers Only |
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