Tim Brunelle

I'm re-igniting the Future of Advertising course I created and first taught at MCAD back in 2008.

I'm responsible for helping guide strategic brand direction, helping manage client partnerships and leading creative on the agency’s 3M, Andersen Windows, SPAM, Faribault Foods, Jennie-O Turkey and Schwan's Home Service accounts. I help lead 16 writers, designers, art directors and producers. I participate in the agency’s Executive Leadership team, and help lead agency new business efforts.

Highlights include helping 3M launch its first-ever global brand marketing campaign, “3M Science. Applied to Life.” including a new website and content management platform; developing strategy and creative for SPAM which overcame a projected 12% sales decline in 2015 to achieve 6% sales growth; as well as leading creative work for SPAM, Andersen Windows and the Minnesota Boychoir that's been featured in Communication Arts, Lüerzer’s Archive and won Gold at the Minnesota AdFed competition.

I really enjoy the opportunity to research, write and deliver presentations that inspire audiences.

Since 2000, I've presented the lunchtime keynote for the AdFed 2013 Student Ad Summit; welcome keynote for the 2013 launch of the Minnesota chapter of EPIC; session presentation at the 35th annual Chorus America conference 2012; keynote for the 2012 BrandLab Summer Workshops; presentation for the 2011 Ignite/MSP series; keynotes for the New Mexico Ad Fed, Birmingham Ad Fed, Social Media Breakfast Minneapolis/St. Paul, American Marketing Association, Denver Ad Fed, Omaha Ad Fed, Stavanger, Norway Kreative Forum, Dayton, Ohio Ad Club and the American Graphics Institute’s “Creating for the Web” Conference.

Classroom guest speaking includes St. Thomas University undergraduate and MBA sessions, University of Minnesota undergraduate, University of Boston and Boston University undergraduate.

BannerPalooza is a production company that makes video banners, standard flash banners, branded canvases (you know, those ads that appear in on-line commercial breaks), expanding banners, take-overs, in-ad games, and rich media units for brands and ad agencies. I oversee our creative output, and help our clients hone their direction.

We can be white-label or a standard production resource. Clients have included: 180LA/Sony, Fallon/Travelers, Mullen/Zappos, Arnold/Amtrak, Carmichael Lynch/Harley-Davidson and Mechanica/Fallon Community Health.

I consult on brand strategy, marketing planning, naming and identity projects. I help agencies and marketers tell their stories. I contribute to integrated advertising campaigns for agencies/clients including: CP+B/MetLife, Team Detroit/Ford and Ari Merkin Inc./TripAdvisor.

PORTFOLIO: http://cargocollective.com/tbrunelle

I was elected to the MIMA (mima.org) board in 2008 to co-chair the programming committee—then vetted and produced over 24 speaker events attracting an average audience of 200 per event. I was elected President in January, 2010. Re-elected to a second term, December 2011. I lead a 3-member Executive Committee and 15-member board, guiding programming, marketing, public relations, membership, technology and higher-education outreach. I feel very fortunate to have worked alongside an extremely talented group of volunteers! (MIMA is the oldest Interactive Marketing Association in the United States, with over 1,400 active members working in all facets of marketing in the Twin Cities.)

I'm really proud of the impact MIMA has had on our community in terms of education and outreach. We live up to our mission: Elevate Talent.

I helped grow an idea into a 16-person advertising agency that produced branding, marketing and media strategy, design, interactive user experience and advertising for 35 marketers on 82 projects including Thrivent, PwC, 3M, the University of Vermont, Tracy Anderson Method, Best Buy and Sears. Hello Viking also incubated and launched Curation Station software and BannerPalooza, the online banner ad production shop.

Highlights include creating and launching Viking Smackdown, the first web app to utilize the iPhone’s gyroscope to drive interaction; working with Justin Timberlake to help launch his new website and co-leading marketing strategy and creative development for Thrivent’s latest brand position, logo and tagline.

I helped found the proprietary, hosted SaaS software solution used by CNN, Marshalls, 3M, Mattel, Starkey Labs, H&R Block, Nature Valley, Fallon, Coyne PR, Attention USA and others. Clients used Curation Station to gather all kinds of digital content, vet items that fit their strategic goals, then distribute content across websites, live events, email marketing and social media with minimal IT costs. In addition to co-founding, I helped develop the software’s business strategy, co-lead national sales, public relations and helped manage client relations.

I wrote the curriculum for and taught the Advertising Studio course “The Future of Advertising” to help students understand and leverage the growing diversity of marketing and media techniques, technologies and platforms. The course helped students refine their portfolios beyond traditional media and introduced them to dozens of local agencies and experts to facilitate networking and career development. I also edited the curriculum for and taught the Copywriting course during the spring of 2010.

I co-lead and managed a 22-person, integrated creative department in developing advertising and marketing for clients including Harley-Davidson, A.G. Edwards, Ginn Resorts and Porsche. I was also a member of the agency’s executive management team.

Highlights include successfully launching Porsche’s Cayenne Turbo using digital creative only and leading development of Harley-Davidson’s first ever “live” online banner webcast from Sturgis.

I worked as a freelance creative director on a new business pitch. We had fun.

As a freelance CD and writer, I helped develop ideas and lead teams for projects on Morgan Stanley, American Express and Dove.

I helped lead the Volkswagen ("Drivers wanted.") account for over eight years across national brand, regional dealer and interactive marketing efforts. I assisted in directing a creative team of 30+. We won a few awards for work which has been described by Adweek as “one of the most successful marketing campaigns ever” and resulted in selling over three million vehicles. Our work produced for VW has been awarded the One Show Interactive Best of Show, several Gold Pencils and was recognized by the One Club as a hallmark of “The First Decade of Interactive Advertising.” Other awards include the Grand Clio, Cannes Grand Prix, the Grand Andy, London International Advertising Awards Grand Prize for Websites, D&AD Featured, AICP Finalist and inclusion in three Communication Arts Interactive Annuals.

Highlights include helping birth and grow the agency’s interactive practice, from zero revenue and one employee to over $8M and a team of 50+ in less than two years. Contributed to and helped lead news business wins including EMC, Hush Puppies, Dunlop Tires and Goodyear; then I ran the Goodyear account for 13 months. I also served on the agency’s Management Committee and taught creative thinking for Arnold U.

I evolved an existing Copywriting course to better meet the needs of graduate students in the Marketing MBA Program. Then I taught fundamentals of consumer research, marketing strategy, creative briefing, creative concepting, copywriting, art direction and production.

I wrote print, radio and TV for Anheuser–Busch (American Originals, Bud Light); and helped A-B develop new products and non-traditional marketing opportunities. I wrote TV and radio for Scudder Mutual Funds, print for Winchester Hospital, Boston Bruins and Reebok. And I designed, produced and coded HTML for the agency’'s first website.