Erh Ray

With a bachelor?s degree in Publicity and Advertising from Catholic University of Rio Grande do Sul, Erh started his career as a trainee at Standard Ogilvy & Mather. He then worked for agencies such as Vangarde, Centro de Propaganda, Bureau, Paim Lautert & Macedo and Upper, also in the south of Brazil. In 1994, he was hired by DM9DDB, where he created, together with José Borghi, several successful campaigns such as Parmalat?s mammals, and ?Wind? for Honda, which became his first Lions at Cannes Festival. He also won at Cannes with the TVC ?Carlinhos? for the Down?s Syndrome Association and with ?Twins? for Kronenbier beer. In addition to his awards at Cannes Festivals, 42 of his works were published on German magazine Archive. He also won awards at Clio, FIAP, New York Festival and, 3 times in a row, the Abril de Publicidade Award. His success caught the attention of DDB?s head office, New York, where he developed campaigns for Bentley automobiles, McDonald?s, Compaq, and Philips. Once back in Brazil, Erh became Vice-President at DM9DDB. In late 2002, he founded his own agency BorghiErh® Creative Intelligence together with creative copywriter José Borghi. He also developed the graphic design to Vogue RG magazine and Vogue Homem in Brazil. He was also responsible for the campaigns digital ?I? for Itau, ?Super 15? for Telefônica, and for Bohemia beer repositioning. In December of 2006, BorghiErh merged with Lowe and he assumed as President.