Griffin oversees all major operational aspects of The Concept Farm making sure everyone is focused on fulfilling each Brand’s mission. As Griffin puts it, “My commitment to the Concept Farmers and our clients is a solid strategic foundation and an atmosphere where individuals can do extraordinary things.” Griffin began his career as an award-winning Art Director at agencies like J. Walter Thompson and Saatchi & Saatchi, and was ahead of the curve with an early focus on the tech sector. He has been the creative strategic lead on a number of “firsts” in the industry, including the first Internet service provider, Prodigy and the first Electric Vehicle for GM the EV-1.