My Latest Work
SEE ALL WORKShake It Up
Take:90
Take:90
PROCESSIONS 2
About me
Following stints some of London’s most creative advertising agencies, including Mother and Wieden + Kennedy, Caroline Pay is now deputy executive creative director at BBH. Her work in the past has including standout campaigns for Levi’s, FRANK, Baileys and Refuge, and she now oversees the account for Tesco, the UK’s biggest retailer.
Pay has been a champion for helping more women get to the top in advertising, and is also recognised for her support of new talent throughout her career. Most recently she helped commissioned a series of artworks from both established and up-and-coming graphic artists, including two students. These were displayed at the Protein Gallery in London before being auctioned at Christie’s, with all monies raised going to Refuge.
Skills
- Creative Direction
- Creative Strategy
- Advertising
- Interactive Advertising
- Concept Development
- Digital Marketing
- Brand Development
- Digital Strategy
- Art Direction
- Outdoor Advertising
- Visual Communication
- Online Advertising
- New Media
- Social Media Marketing
- Copywriting
- Television
- Logo Design
- Film
- Brand Architecture
- Posters
- Commercials
- Branding
- Broadcast
Sector Experience
- Paints, Wood Protectors, Paint Brushes, Adhesives
- Institutional/Public Interest/Non-Profit Org.
- Soft Drinks, Tonics
- Watches
- Department Stores, Supermarkets
- Charities, Foundations, Volunteers
- Spirits, Fortified Wines
- Cars
- Clothing
- Human Rights
- Suntan Products
- Soups, Stuffing, Cooked Sauces
- Shampoos & Conditioners
Awards
- 2016 Advertising Creative Circle Awards
- 2008 British Arrows
- 2008 ANDY Awards
- 2008 ADC Annual Awards
- 2008 The One Show
- 2008 D&AD Awards
- 2007 Cannes Lions International Festival of Creativity
- 2007 Cristal Media & ADvertising Summit
- 2007 CLIO Awards
- 2006 The APA Show
- 2004 Epica Awards
- 2002 Kinsale Shark Advertising Festival
- 2002 YoungGuns International Advertising Award
- 2002 BoB - Best of the Best Awards
My Work
SEE ALL WORKPROCESSIONS
- BRAND:
- Artichoke
- AGENCY:
- Grey London
David and Goliath
- BRAND:
- Lucozade Energy
- AGENCY:
- Grey London
Effective Weapons
- BRAND:
- Caliber 59
- AGENCY:
- Grey London
Original
- BRAND:
- Caliber 59
- AGENCY:
- Grey London
Arduous Tests
- BRAND:
- Caliber 59
- AGENCY:
- Grey London
Positions
Chief Creative Officer
Headspace LA
United States
June 2018 - Present (6 years 5 months)
Headspace is one of the world’s most differentiated, important and socially mission-driven brands, so being given the responsibility to guide its exciting future with groundbreaking branded content, storytelling and entertainment is a challenge I enthusiastically embrace, especially considering it’s such a remarkable chance to have a lasting, measurable impact on the lives of people everywhere
Take:90
- BRAND:
- Guvna B
- AGENCY:
- Grey London
Take:90
- BRAND:
- Guvna B
- AGENCY:
- Grey London
PROCESSIONS 2
- BRAND:
- Artichoke
- AGENCY:
- Grey London
PROCESSIONS
- BRAND:
- Artichoke
- AGENCY:
- Grey London
David and Goliath
- BRAND:
- Lucozade Energy
- AGENCY:
- Grey London
Effective Weapons
- BRAND:
- Caliber 59
- AGENCY:
- Grey London
Original
- BRAND:
- Caliber 59
- AGENCY:
- Grey London
Arduous Tests
- BRAND:
- Caliber 59
- AGENCY:
- Grey London
Accounts include Refuge, BBC and Tesco.
Creative Director
London , United Kingdom
April 2010 - September 2013 (3 years 5 months)
Accounts included Post Office, New Look, GREAT Britain and Boots.
What Goes Around
- BRAND:
- Coca-Cola
- AGENCY:
- Mother London
Guns For Sale
- BRAND:
- Amnesty International
- AGENCY:
- Mother London
Skinscope
- BRAND:
- Soltan
- AGENCY:
- Mother London
Sven
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Archer
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Tony & Cherie
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Camilla
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Posh
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Liz & Hugh
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Marathon
- BRAND:
- Cup-A-Soup
- AGENCY:
- Mother London
I'm So Fabulous
- BRAND:
- Organics
- AGENCY:
- Mother London
Do Me, Do Me
- BRAND:
- Organics
- AGENCY:
- Mother London
Competition
- BRAND:
- Organics
- AGENCY:
- Mother London
You, You, You
- BRAND:
- Organics
- AGENCY:
- Mother London
Emergency
- BRAND:
- Dr Pepper
- AGENCY:
- Mother London
Accounts included lastminute.com
Accounts included Honda
Drop
- BRAND:
- Honda Motors
- AGENCY:
- Wieden + Kennedy
Accounts included Levi's
Accounts included Boots, No7, Soltan, Coca Cola, Dr Pepper, Schweppes, FRANK, Amnesty International, Magic FM, Cup a Soup etc
What Goes Around
- BRAND:
- Coca-Cola
- AGENCY:
- Mother London
Guns For Sale
- BRAND:
- Amnesty International
- AGENCY:
- Mother London
Skinscope
- BRAND:
- Soltan
- AGENCY:
- Mother London
Sven
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Archer
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Tony & Cherie
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Camilla
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Posh
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Liz & Hugh
- BRAND:
- Schweppes
- AGENCY:
- Mother London
Marathon
- BRAND:
- Cup-A-Soup
- AGENCY:
- Mother London
I'm So Fabulous
- BRAND:
- Organics
- AGENCY:
- Mother London
Do Me, Do Me
- BRAND:
- Organics
- AGENCY:
- Mother London
Competition
- BRAND:
- Organics
- AGENCY:
- Mother London
You, You, You
- BRAND:
- Organics
- AGENCY:
- Mother London
Emergency
- BRAND:
- Dr Pepper
- AGENCY:
- Mother London
