Scoot - "Scoot 'Inspiring Spirit'"

Low cost airline, Scoot discovered that their brand had been seemingly copied by Spirit Airlines - a North American airline. Scoot, known for its irreverent personality, instead of wasting money on lawyers, decided to have some fun with Scoot's doppelgänger. And so we informed Spirit that if they want to copy the brand, they should at least do it well.

Over 100 media outlets covered the campaign globally. The campaign generated over 41 million US dollars of earned media. What’s more, we even got some Spirit employees rallying for Scoot online.