Giorgio Brenna
Chairman & C.E.O. Continental Western Europe at Leo Burnett Company Italy
About me
After the degree in economics at Università Cattolica del Sacro Cuore in Milan and in 1986 an MBA in New York, became financial analyst at the Zurich Group; later employed by Waste Management as financial controller and finance director. In 1992, turned to advertising as financial director of Ogilvy&Mather where he contributed to reorganizing and re-launching it; he was entrusted with many tasks for other European offices of the group; in the year 1998 was nominated Managing Director and the year after CEO and head of the Country. From June 2005 is Chairman and CEO of the Leo Burnett Group Italy. In 2006 Leo Burnett has named “Agency of the Year” and won its first Gold Lion at Cannes Festival. In the same year he was appointed Global Head of FCA.
In 2008, Giorgio was named Chairman and CEO of Leo Burnett Continental Western Europe region and in this role he contributed to the development of a new model of business organization for France, Germany, Spain and Portugal, Belgium, Switzerland and Italy.
In the last five years the agency has grown by 70%.
During 2011 he was appointed Global Leader Philip Morris International, the most important client at Leo Burnett Worldwide.
In 2016 has been appointed President of Publicis Communication Italy and FCA Global Client Leader.
Brenna is keen about sports like motor racing, motorcycling and track racing. He loves reading and travelling.
Talent you might be interested in
Positions
Chairman & C.E.O. Continental Western Europe
In 2006 Leo Burnett was named “Agency of the Year” and won its first Gold Lion at Cannes Festival.
In 2007 Leo Burnett Italy scored the 15 position in the World’s Top 100 Creative Agencies Ranking issued by the Shots Creative Report.
In the same year in the Gunn Report, Leo Burnett Italy’s “Underwater world” is the 2nd most awarded worldwide TV spot and the office based in Milan is the first Italian agency in the history of the Gunn Report, reached the top 20 in the most awarded agency table.
During the 2008 named Chairman and CEO Continental Western Europe Region.
Later appointed Global Leader of Fiat and Philip Morris International.
In 2011 awarded with NC Award for Manager of the Year.
Leo Burnett Italian Network has been awarded the best and the biggest agency for three years in a row.
C.E.O. and Head of Country
On 1999 the agency had about 110 employees with a gross income of 12,5 Million, a PBT of 15%, 80% international clients and two active companies O&M and Ogilvy One. Today the Ogilvy Group in Italy consists of some 300 people in eight companies with gross income of 30 € Million and a proft margin of 24% (after deduction of 5% management fee), international accounts represents 45% of client portfolio.
In 2003 O&M became agency of the year in Italy but also top brand agency in Italy (elected by the general public and not a professional jury).
Managing Director
Appointed to Member of the Board of Directors managing mergers and acquisitions of five new companies for the Ogilvy Group. In charge of the spin-off of the media division and the creation of Mindshare in Italy.
Coordination of 20 European markets and responsible fot negotiating the Europena contract with Ford HQ, reporting directly to the European Management Board of O&M.
Financial Director
- Admnistration
- Finance Treasury
- Human resources
- Legal affairs
- Information Technology
- tax
- Statutory and consolidated balance sheet
- International reporting (U.S. GAAP)
Coordinating a team of 25 people. In this period O&M turned from a negative to a positive profitability.
