About me
I'm a creative problem-solver who comes up with insightful ideas and brings them to life in unexpected ways. Take a look at my work at www.tonydcreative.com.
Like a Swiss Army knife, I do it all from providing creative direction, to leading teams and presentations, to generating ideas.
As a conceptual and digital storyteller, I create powerful multi-platform ideas that help brands engage consumers in any and all channels, whether it's TV, print, video, social media, experiential events, or mobile apps.
Throughout my career, I’ve had the pleasure of working on everything from banks to booze, from CPG to OTC, from technology to travel.
I value results as much as big ideas. I’ve created impactful work that has moved the needle for a variety of recognized brands. My ideas have solved clients’ problems, built brands, won new business, and earned some nice shiny awards.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
My Work
SEE ALL WORKTrial And Error
- BRAND:
- Takeda
What The Hack?
- BRAND:
- Takeda
Tough To Swallow
- BRAND:
- Takeda
EsophaCrew Case Study
- BRAND:
- Takeda
Positions
VP Asscociate Creative Director
New York, United States
June 2020 - Present (4 years 6 months)
Trial And Error
- BRAND:
- Takeda
What The Hack?
- BRAND:
- Takeda
Tough To Swallow
- BRAND:
- Takeda
EsophaCrew Case Study
- BRAND:
- Takeda
FREELANCE / ACD COPYWRITER
New York, NY
United States
February 2016 - May 2020 (4 years 3 months)
Havas Health, DDB Health, The Bloc, Klick, Katalyst, Doremus, Harrison & Star, FCB Health, Wunderman, Digitas Health, Dragons Group, Crowdiate, Patients & Purpose, Zeno Group, McCann Health
• Won Carnival Cruise Lines account for Wunderman in a new business pitch with concepts for digital, CRM, and social tactics
• Created 360 brand campaigns, CRM, OOH, experiential, YouTube mastheads, OLV, TVC, Pandora/Spotify campaigns, digital & social content
• Souper You campaign was the highest performing ever for Campbell’s Canada and an Effie Finalist for far exceeding repositioning benchmarks
Healthcare DTC / HCP: Mucinex, Fasenra, Cepacol, Imfinzi, FreeStyle Libre, Evenity, Sunosi, Airborne, Nicorette, Abreva, Theraflu, Vascepa, Sensodyne, Planned Parenthood, ProNamel, Biohaven, Biogen, Tecfidera, Eucrisa, Genetech, Flonase Sensimist
Consumer / B2B: E-Trade, Chunky Soups, Goldman Sachs, JP Morgan, Honey Bunches of Oats, Old El Paso, Amtrak, Carnival Cruise Lines
• Won Carnival Cruise Lines account for Wunderman in a new business pitch with concepts for digital, CRM, and social tactics
• Created 360 brand campaigns, CRM, OOH, experiential, YouTube mastheads, OLV, TVC, Pandora/Spotify campaigns, digital & social content
• Souper You campaign was the highest performing ever for Campbell’s Canada and an Effie Finalist for far exceeding repositioning benchmarks
Healthcare DTC / HCP: Mucinex, Fasenra, Cepacol, Imfinzi, FreeStyle Libre, Evenity, Sunosi, Airborne, Nicorette, Abreva, Theraflu, Vascepa, Sensodyne, Planned Parenthood, ProNamel, Biohaven, Biogen, Tecfidera, Eucrisa, Genetech, Flonase Sensimist
Consumer / B2B: E-Trade, Chunky Soups, Goldman Sachs, JP Morgan, Honey Bunches of Oats, Old El Paso, Amtrak, Carnival Cruise Lines
ACD COPYWRITER
Evoke
United States
May 2015 - January 2016 (8 months)
• Orchestrated a 360 integrated campaign with TV, print, website content, videos, CRM, banners, direct mail, and an award-winning mobile app
• Managed creative staff, led projects, collaborated with strategy and UX team, created a brand campaign for the agency’s largest client, Otezla
• Won Silver DTC Perspectives Award for GOtezla as Best Mobile App, Silver for Best Branded Print Campaign, and MM&M Print Campaign Finalist
• Managed creative staff, led projects, collaborated with strategy and UX team, created a brand campaign for the agency’s largest client, Otezla
• Won Silver DTC Perspectives Award for GOtezla as Best Mobile App, Silver for Best Branded Print Campaign, and MM&M Print Campaign Finalist
• Created 360 Concepts, TV, Print, Radio, Pitch Creative, OOH, Social Media Campaigns, Mobile App, Responsive Website, Experiential Activations
• Developed strategic platforms, led client presentations, managed junior/freelance creatives
CLIENTS: Cialis, Mike’s Hard Lemonade, Bosch Wiper Blades, Advil, Purolator Filters, Lloyds Pharmacy, Proctor & Gamble, LG Optimus G2, Trulicity, Humalog, Axiron, CVS
• Developed strategic platforms, led client presentations, managed junior/freelance creatives
CLIENTS: Cialis, Mike’s Hard Lemonade, Bosch Wiper Blades, Advil, Purolator Filters, Lloyds Pharmacy, Proctor & Gamble, LG Optimus G2, Trulicity, Humalog, Axiron, CVS
FREELANCE / ACD COPYWRITER
NEW YORK, NY
United States
January 2012 - January 2013 (1 year)
Organic, Havas, Creative Feed, Rosetta, Big Arrow Group, Ryan Partership, The Wonder Factory, Momentum, Iris
• Developed 360 concepts, pitch creative, and created digital and social content
Consumer / B2B: Reese’s, Pepsi, Cap’n Crunch, Microsoft Windows Phone, Wolters Kluwer, American Express, Netgear, NOS Energy Drink, Durex, Air Wick, Resolve, Diesel, MSNBC, Bernie Robbins Jewelers, Dewar’s, Coca-Cola, Purity Vodka, Chase
• Developed 360 concepts, pitch creative, and created digital and social content
Consumer / B2B: Reese’s, Pepsi, Cap’n Crunch, Microsoft Windows Phone, Wolters Kluwer, American Express, Netgear, NOS Energy Drink, Durex, Air Wick, Resolve, Diesel, MSNBC, Bernie Robbins Jewelers, Dewar’s, Coca-Cola, Purity Vodka, Chase
• Developed 360 campaign concepts with TV, radio, print, digital content, OOH, CRM, interactive rich media banners, and mobile app
• Pitched and won Crown Royal and TIAA-CREF then produced creative for an integrated brand campaign
• Supervised junior or freelance creative teams, collaborated with UX on website design, and helped expand existing business
Consumer / B2B: TIAA-CREF Financial Services, Comcast Xfinity, American Express, Crown Royal
• Pitched and won Crown Royal and TIAA-CREF then produced creative for an integrated brand campaign
• Supervised junior or freelance creative teams, collaborated with UX on website design, and helped expand existing business
Consumer / B2B: TIAA-CREF Financial Services, Comcast Xfinity, American Express, Crown Royal
Two x Four, Upshot, Beam Global Proof, Tribal DDB
• Created 360 campaign concepts, websites, social media content, pitch work, and an integrated launch campaign for Red Stag by Jim Beam
Consumer: Quaker Oats, Firestone, Mrs. Fields, La-Z-Boy, Craftsman, BrightStart, Gogo Inflight, Hilton, Disney, Hornitos, Harley-Davidson, Chicago Bears
• Created 360 campaign concepts, websites, social media content, pitch work, and an integrated launch campaign for Red Stag by Jim Beam
Consumer: Quaker Oats, Firestone, Mrs. Fields, La-Z-Boy, Craftsman, BrightStart, Gogo Inflight, Hilton, Disney, Hornitos, Harley-Davidson, Chicago Bears
• Produced integrated campaigns with TV, print, radio, websites, OOH, direct mail, experiential, online videos, and digital content
• Spearheaded new business pitch work and won Land O’Lakes, International Delight, Donatos Pizza, and Motorcycle Hall of Fame & Museum
Consumer: AARP, Perkins, Time Warner, Huntington Bank, CollegeAdvantage, ZonePerfect, University Hospitals, Life Skills, Skybus, Germain Auto Dealers
• Spearheaded new business pitch work and won Land O’Lakes, International Delight, Donatos Pizza, and Motorcycle Hall of Fame & Museum
Consumer: AARP, Perkins, Time Warner, Huntington Bank, CollegeAdvantage, ZonePerfect, University Hospitals, Life Skills, Skybus, Germain Auto Dealers
