IM Swedish Development Partner - "The Humanium Metal Initiative"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Sweden

Awards

14225

This ad is part of the ACT Responsible Collection

Brand: IM Swedish Development Partner
Country: Sweden

Advertiser: IM Swedish Development Partner

Title	The Humanium Metal Initiative
Brief	There’s a new type of metal on the market: Humanium, made entirely from destroyed illegal firearms. Its purpose is threefold: first, it destroys illegal firearms, one of the world’s biggest and most pressing problems; second, it creates the first supply chain that brings a new kind of “conscious” metal to brands, artists, designers and challenges them to find ways to use it; and third, it generates local income and creates a new source of funding for victims of armed violence, the rebuilding of conflict torn societies and poorly-funded weapon destruction programs.
Agency	Åkestam Holst /NoA
Campaign	Humanium Metal Initiative
Advertiser	IM Swedish Development Partner
Brand	IM Swedish Development Partner
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Media Type	Promotion & Event
Length	136 seconds
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